Stop Delaying Your Profitable Project Ideas


After three years of growth, two of our apple trees finally grew flowers which mean we might have the first apples later this year. All that research, planning, and waiting might finally pay-off.

The same goes for a lot of strategic opportunities you come across in your Shopify store. Opportunities that may or may not work but if you put in regular effort (and waiting) they just might work.

My recommendation is to get one started before the end of the month so it can start growing. If you can keep it alive, it might yield some tasty fruit.

You’re the best person to decide which project to start, but here are a few idea joggers if you’re coming up blank.

  • Dust off that email list and start sending on a regular schedule.
  • Finally build your own store instead of only being on Amazon.
  • Decide to throw away that ratty Shopify theme and move over to a modern one that’s being actively worked on and supported.
  • Partner with that other business to see if you can both be better together than alone.
  • Segment your customer list and start to send custom offers.
  • Analyze your buyer data and build a New Customer Welcome Campaign, perhaps by using my app’s analysis.
  • Design and build your own product line instead of relying on flaky suppliers.

Expect the first few months (or years) to be slow, but keep at it and keep improving and you could get tasty fruit solid store improvements.

Eric Davis

This originally appeared on the LittleStream Software Blog and is made available here to cast a wider net of discovery.
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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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