Every brand selling on Shopify knows that reviews are essential to building trust and selling more.
But did you know that how those reviews are sorted on your product page can dramatically influence your bottom line?
Most product pages display reviews chronologically. But most recent doesn’t necessarily mean best or most convincing. As a result, the highest-converting reviews remain buried, and potential conversions are missed.
To fix this, we developed Smart Review Sorting. Smart Review Sorting uses AI to automatically analyze your reviews. It identifies your most engaging videos, highest-quality photos, and most persuasive text reviews and pins them to the top of your widget, ensuring that the most convincing content is never missed.
We recently analyzed data from a months-long A/B test comparing traditional, chronologically sorted review widgets (version A) against the same widgets with Smart Review Sorting enabled (version B).
The results couldn’t be clearer: Across multiple stores and product categories, Smart Review Sorting beat chronologically sorted reviews every time, sparking increases in add-to-cart (ATC) rates of almost 20% in some cases.
Let’s break down the data across beauty, fashion, apparel, and lifestyle brands to look at what’s possible when you let Loox superpower your reviews with AI.
Skincare brands face immense consumer skepticism – and rightly so. Before buying a product to apply directly to their face, shoppers demand undeniable proof – preferably visual – that it addresses their specific concerns.
Let’s see how our Smart Sorting feature handles this skepticism for Froya Organics by prioritizing customer photos that showcase real faces, paired with glowing written testimonials about results.
Hyper-Potent Arctic Balms for Mature Skin:
The result: A +16% increase in cart additions.
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In the world of protein powders, many shoppers are concerned about taste, nutritional value, and other factors that affect their fitness or weight-loss journey, such as cravings.
Take a look at how Smart Review Sorting increased ATC rates on just one of the product pages on protein.com:
Fat Burning Protein Powder | 21 Shakes:
The result: A +19% increase in cart additions.
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With custom-made home goods, shoppers often worry about the accuracy of personalization, the quality of materials, or whether the gift will look as good in person as it does online. Once again, Smart Review Sorting stepped into the product page on babyknits and gave shoppers the confidence to add their choice to a cart:
The result: A +15% increase in cart additions.
The data shows that when reviews are dynamically tailored to show what shoppers actually care about, purchase intent naturally goes up. If your store is still displaying reviews in a basic chronological order, testing that against Smart Review Sorting is a straightforward, low-effort way to see if you can replicate these conversion lifts on your own product pages.
Daniel Douek Yadger
Daniel is the Product Marketing Lead at Loox, helping Shopify brands grow through the power of visual social proof
