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Sustainable Packaging Guide For Shipping & Ecommerce 2024


There’s a strong chance your customers care about the environment. According to Trivium, 68% of consumers reported that they’d recently chosen a product based on its sustainability credentials. 

The good news? If you show your commitment to sustainability, you’ll impress those eco-conscious customers and make them more likely to shop with your brand.

Investing in sustainable shipping packaging is one of the best ways to go green. In this guide, you’ll find the best sustainable packaging options. You’ll also get our top tips on how to make your shipping more eco-friendly.

Offer customers 100% carbon-neutral shipping with Route.

What is sustainable packaging?

Sustainable packaging is an environmentally friendly material used to wrap, store, ship, or shelve products. Eco-friendly packaging materials have a lower environmental impact because they’re either recyclable, compostable, or biodegradable. They can be made from a range of things like cardboard or cornstarch.

Why offering sustainable packaging is critical for modern consumers

Consumers are 57% less likely to buy products in packaging they consider destructive for the environment. 44% feel even more robust and say they “won’t buy” products in environmentally unsustainable packaging. So, that’s a lot of customers you can attract with recyclable packaging.

Chris Bolman, CEO of Brightest, explains, “66% of consumers are willing to pay more for products from a socially responsible or sustainable brand, so there’s obvious pricing and brand incentive.”

People are becoming more conscious of the impact online shopping has on the environment. Chris adds, “Most U.S. ecommerce customers care about climate change, the environment, and their carbon footprint.”

Environmental sustainability isn’t just about new sales. It can help you build brand loyalty with existing customers, too. As Chris puts it, “Easy options for more responsible consumption are always appreciated and build brand goodwill and some incremental degree of loyalty.”

Sustainable packaging materials for shipping and ecommerce

The sustainable packaging market is expanding rapidly and is estimated to reach $444 billion by 2028. As a result, the range of sustainable packaging materials available has grown to include much more than paper and glass. Let's break down various packaging options to offer your customers the latest eco-friendly shipping.

Compostable packaging

Compostable packaging decomposes naturally when left in a suitable environment. It’s usually made from three types of materials:

  • Paper
  • Cardboard
  • Bioplastics

Since it’s made of organic materials, it doesn’t contaminate the environment with harmful chemicals. On the flip side, customers might not realize it’s meant for composting, not recycling, and only has a shelf-life of 9 months.

Recycled packaging

Recycled packaging is material that has been recovered and reprocessed. So, instead of putting cardboard packaging into a landfill, it is returned to the manufacturer, broken down, and used to make new packaging.

Recycled packaging means less trash is buried in the ground or dumped in the ocean, and it preserves resources, too. On the downside, not all materials can be recycled. Also, recycling can weaken some materials or make them look less attractive to customers.

Corrugated packaging

A stack of recycled cardboard that’s been corrugated.
Corrugated packaging is a sustainable option for bulky, heavier products.
Source: Unsplash

Corrugated packaging is made from three or more sheets of corrugated fiberboard (wood). It’s made up of two pieces of flat material called linerboard and paper shaped into flutes that are glued between them.

This means it’s more durable than traditional cardboard and is made from recycled materials. It’s also an excellent example of reusable packaging, as customers can break it down and use it again later.

Glassine packaging

A stack of clothes wrapped in glassine eco-friendly packaging
Glassine packaging has an attractive, glossy, translucent look and is FSC-certified.
Source: Big Commerce

Glassine is a pulp-based material made from hardwood trees. It’s resistant yet foldable, making it a perfect replacement for plastic in single-use internal packaging. It’s also moisture, grease, and air resistant.

Glassine packaging is sourced from a renewable source and is fully recyclable, making it highly sustainable. On the downside, you can’t print on glassine packaging or use it for delicate or bulky products.

Cellulose packaging

Cellulose packaging is a type of plastic—wait, hear us out—manufactured from cotton or wood pulp. This plastic is made from biodegradable material and can be recycled, making it great for replacing plastic bags

However, it absorbs moisture quickly, reducing its shelf-life and leaving it vulnerable to mold and rot.

Cornstarch packaging

Stacks of beige cornstarch packaging containers in different shapes and sizes
Cornstarch packaging can be transparent or opaque, depending on your needs.
Source: Easy Green

Cornstarch packaging was developed to replace polystyrene (Styrofoam) and plastic. It’s made from cornstarch, fats, recycled food waste, vegetable oil, and other materials. It comes from a fully renewable source and is biodegradable. Other benefits include:

  • It’s 100% food-safe
  • It has low flammability
  • You can easily print on it

A disadvantage of cornstarch packaging is that it’s a new packaging material, so there isn’t a lot of infrastructure to support it. Plus, customers might recycle it instead of composting it.

Mushroom packaging

Green wine bottle protected by compostable mushroom packaging
Mushroom packaging is an example of agricultural waste being upcycled.
Source: drupal

Mushroom packaging is another polystyrene replacement made from fungus roots and farm residue. It’s 100% biodegradable, comes from renewable sources, and is compostable at home. However, it takes longer to produce than most plastics and isn’t as fire-resistant as polystyrene.

Kraft paper

Rows of cardboard boxes made from Kraft paper
Kraft paper is highly elastic and tear-resistant.
Source: PackMojo

Kraft paper is a durable paperboard material that’s made of chemical pulp. It uses fewer chemicals than wood-based packaging and can be made from more wood species.

It’s also highly durable, making it ideal for compostable mailers. On the negative side, it’s not waterproof, and the rough texture makes it tricky to print.

Green cell foam

Green cell foam is made up of strands of bio-based foam material that are stacked on top of each other. It’s biodegradable, manufacturing requires 70% less energy, and dissolves in water, making it super sustainable. The only downside is that it can’t come into contact with water. Or be fed after midnight. Ok, we made that last one up.

Biodegradable packing peanuts

Biodegradable packing peanuts are made from naturally sourced starches like cornstarch and wheat. They’re commonly used as packaging filler. Like green cell foam, they can be dissolved in water or used as home compost. Plus, they don’t have an electrostatic charge and don’t stick to clothing products.

However, they’re heavier than traditional packing peanuts, increasing shipping costs.

How to choose the right kind of packaging solutions for your ecommerce business

With so many consumers choosing a product based on its sustainability credentials, it’s time to go green. Sustainable packaging solutions are a great way to do this. Think about which of these you use and how you can make them sustainable:

Not all ecommerce stores are the same, so think about the following questions before you choose the right solutions for your business.

What products do you offer?

You’ll want sustainable, solid outer packaging if your products are fragile. You’ll also need to look at sustainable options for protective inner packaging.

Heavier items will need consideration due to the relative weakness of sustainable packaging. Shipping water-based products? Remember that many sustainable packaging options disintegrate in wet conditions.

Who is your customer base?

Consumers younger than 44 are 23% more willing to pay for sustainable packaging than older generations. So, it pays to think about your customer profile when going green. Plus, sustainability and environmental concerns might be a turnoff, depending on who you’re selling to.

Would you like to brand your packaging?

Usually, we use a lot of custom branding and imagery. Some types of sustainable packaging are made of material that’s difficult to print on. This makes them trickier to brand, so you’ll have to use alternatives like stickers or paper inserts.

How much are you shipping?

Some sustainable packaging options are new to the market. This means the infrastructure needed to support large shipping volumes doesn’t exist yet. If you’re selling high-value products in low volumes, be aware that some sustainable packaging has a short shelf life. As a result, it might degrade before you get a chance to use it.

Gear up and go green: Tips for sustainable business, packaging, and shipping.

Consider the difference between growth and scaling if you want a sustainable business model. Growth implies similarly increasing costs and profits. Scaling your business, in contrast, is a more sustainable way of growing earnings while keeping costs down.

You should also take a holistic approach to production. Chris Bolman explains, “The biggest positive sustainability impact you can typically make is optimizing logistics, reducing waste, and introducing circular principles at the end of a product’s life.”

Here are some quick tips to make your business more sustainable:

  • Offer carbon-neutral shipping by offsetting emissions with a partner like Route
  • Bulk ship products instead of package-by-package
  • Introduce a returns policy for product containers
  • Recycle packaging from your suppliers
  • Ship products in smaller packaging
  • Collaborate with suppliers to reduce deliveries and return shipping

Differentiate your products with eco-friendly packaging for shipping

8 out of 10 consumers say that sustainability is essential in their purchasing decisions. Make yourself stand out with eco-friendly packaging to see a boost in critical metrics like NPS (Net Promoter Score) and customer retention numbers. Here’s how you can promote your sustainable packaging:

  • Advertise your sustainable materials with empathetic marketing that will address consumer concerns.
  • Highlight the sustainable packaging on your website, especially during the checkout funnel.
  • Customize your packaging with eco-friendly stickers
  • Print an explanation of what the material is made from and how it benefits the environment directly onto the packaging.
  • Send a follow-up email to customers to explain how they can dispose of the packaging in an environmentally-friendly way.

Offer carbon-neutral shipping with Route.

Go beyond sustainable packaging and offer 100% carbon-neutral, sustainable shipping with Route. If you become a Green Partner with us, customers can order “Green Package Protection” at checkout for as little as 89 cents.

This not only gives customers package protection but also offsets the environmental impact of their purchase by contributing to Route’s afforestation project.

This originally appeared on Route and is available here to cast a wider net of discovery.
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