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Sweets for the Sweet on Valentine’s Day

sweets-for-the-sweet-on-valentine’s-day

B2CRM News

Did you know that the most popular candy picks vary according to state? Check the below to see what you’re most likely to receive

Ariella Brown

February 06 2020

If you need an excuse to buy candy, Valentine’s Day is one that is embraced by millions America. What they buy, though, varies according to what comes into vogue and what is favored by their location. CandyStore.com came out with the breakdown based on sales data from the past dozen years.

Key candy facts for this year’s Valentine’s Day:

  • 43% of people said they will buy themselves a box of chocolates this year.
  • 58 million pounds of chocolate are bought during Valentine’s Day week.
  • The peak selling period for conversation hearts is only 6 weeks long.
  • It takes manufacturers 11 months to produce enough for those 6 weeks.
  • Children receive 39 percent of all Valentine’s Day candy and gifts.

But likely a kid in Nebraska will receive different candies from the kid in Iowa. You can see why that is by checking the state preferences on this interactive map:

Captured

Not surprisingly, chocolate kisses, and candy in the shape of hearts or in heart-shaped boxes are regular favorites, but there are a few choices that are surprising. M&M’s are often among the top three choices and even the top choice in Arizona, Kansas and New Jersey. CandyStore.com attributes M&M’s association with Valentine’s Day to the introduction of the Cupid’s Message M&M’s in 2017. They also get dressed for the occasion in the Cupid’s Mix of Valentine’s Day colored M&M’s, and the White Cheesecake M&M’s is also a popular choice for the holiday.

Each individual state also has its own surprises, like Alabama’s proclivity for candy necklaces and Alaska’s inclusion of cinnamon bears. Knowing which preferences dominate which area can prepare candy retailers to more effectively market their wares to their customers by featuring their favorites in ad campaigns for Valentine’s Day.

This article was originally published by our friends at PostFunnel.

About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of VisionPros.com, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain a competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.