Syndicate Reviews With Shops On Facebook And Instagram

We’re thrilled to announce our new integration with Meta. It means reviews can be syndicated automatically to shops on Facebook or Instagram with checkout enabled.

Why it matters

Facebook and Instagram shops provide a seamless shopping experience from product discovery to checkout. You can sell your products directly on social media to reach more customers, while customers can easily complete orders while scrolling through their feeds. By syndicating reviews to your product listings on Facebook and Instagram, you can expand your social proof to an additional sales channel. Your customers make more informed decisions without leaving the platforms, and you can get more sales while saving tons of time.

How it works

After you’ve enabled the syndication in the settings, we’ll send your reviews to Meta. Meta will analyze your reviews and any eligible ones will be displayed on the corresponding products on your shops on Facebook and Instagram.

It’s just a few simple clicks to take you there:

  • From Settings, go to Advanced > Review Syndication > Meta Syndication.
  • Toggle the bar to turn on the review syndication.
  • Click Save.

Please note that:

  • Meta syndication is currently available for stores in the US only.
  • Reviews imported from AliExpress can’t be syndicated.
  • All reviews must meet Meta’s Community Standards and Community Feedback Policy.
  • All reviews must be connected to a product you sell in your shops.

Special thanks to our friends at for their insights on this topic.
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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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