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The 11 Best Shopify Clothing Stores (And What Makes Them Special)


Reading Time: 9 minutes

Looking for ideas for your Shopify clothing store? Look no further.

The fashion industry is booming with global retail sales of apparel and footwear reaching a staggering $1.9 trillion. Much of this growth is taking place online, with Shopify clothing stores playing a big part.

In this article, we’re going to check out some of the very best Shopify clothing store examples. From attractive website designs to compelling email marketing to the interesting stories behind the brands, these popular clothing stores have found the right ingredients for ecommerce success.

Ready to be inspired? Let’s first set the stage…

Marketing automation for Shopify involves the application of software and technologies designed to automate repetitive tasks and effectively market on multiple online channels. This system benefits Shopify store owners by allowing them to streamline their marketing processes, increase operational efficiency, and grow revenue faster. It can range from email marketing automation, such as sending tailored product recommendations to customers, to social media post scheduling and customer segmentation. The goal is to create personalized and targeted campaigns that resonate with customers at every touchpoint of their journey, leading to higher conversion rates and a better overall shopping experience. Using marketing automation, Shopify retailers can focus more on strategic planning and creativity, letting technology handle routine tasks.

11 best Shopify store examples

Let’s look at the 11 best clothing stores we found on Shopify.

1. Naked and Famous

Naked and Famous clothes store

Naked & Famous Denim “sources the world’s best fabric and turns it into awesome jeans.” This popular clothing store is driven by the passion of its founder, Bahzad Trinos. Trinos refers to himself as a “giant denim nerd,” and this really comes across in the meticulous detail of his products.

The Shopify store itself is colorful and hip, displaying pop-culture-influenced collections with high-quality images. There’s a strong focus on customer education, with a fitting guide and raw denim tutorial just below the fold.

Trinos credits the move to Omnised from Mailchimp for the success of his email marketing. With 19.75% of the store’s email marketing revenue coming from automation, effective automation workflows like welcome series and cart abandonment are vital.

2. Black Halo

Black Halo clothing store

Black Halo is a female-founded Shopify clothing store that sells tailored dresses, business, and evening wear. Featuring a store that clearly illustrates different collections with attractive photos and easily-accessible CTAs, Black Halo also makes good use of Instagram.

The brand has a strong following on the visually-focused platform, and it uses this effectively through the promotion of its “muses”—influencers who model their clothing.

Black Halo has experienced strong growth after implementing a user-friendly email automation platform. “From the time we started implementing automations, we saw an increase of $20K in that first month,” said Director of Ecommerce and Digital Marketing Caely Lybeck.

Currently, Black Halo is getting an impressive 36% of their email revenue from automations, despite them making up only 1.1% of total email sends.

3. SM Global

SM Global Shopify store

SM Global is a K-Pop merchandise store for fans of the popular music genre from all over the world. This top Shopify store has attracted over 400,000 subscribers who get access to special deals, content, and loyalty programs.

SM Global’s success is driven by retention and building customer loyalty, something that they achieve with the effective segmentation of their subscribers. This allows them to send the right messages to the right customers at the right times.

Digital Marketing Director David Sung uses a data-driven approach to the store’s marketing, with a particular focus on A/B testing. “Once you have hundreds of thousands of customers in your database, even a 0.2 or 0.3 percent increase in any of your metrics can drastically have an improvement on your revenue overall,” he said. “So I do believe that A/B testing is crucial.”

4. Kerrits

Kerrits store

Kerrits designs and sells innovative performance clothing for women and children who ride horses. The brand has also recently a line of riding-inspired everyday clothing, for equestrian enthusiasts who wish to show their passion for horses wherever they go.

What began as a wholesale company, Kerrits quickly identified direct-to-consumer as a fashion ecommerce trend and began reaching out with email marketing. Its bright and user-friendly Shopify store now handles both of Kerrits’ brands, offering a seamless shopping experience to its customers.

According to Senior Director of Branding & Marketing Sara Florin, choosing the right Shopify app is crucial for Shopify clothing stores with multiple lines and brands. “One thing that I’ve loved about Omnisend that isn’t possible in Shopify is the ability to split the branding of their order confirmation and shipping confirmation based on the products purchased,” she said.

5. Roden Gray

Roden Gray store

Roden Gray is a popular clothing store and an excellent Shopify store example. It

creates collections from leading menswear brands worldwide, resulting in a range of unique and high-quality clothing that’s always on-trend.

Customers are presented with easily-accessible collections and products worn by diverse models and with a focus on simplicity. The site also features interviews and editorials with influential men, with a particular focus on the skateboarding lifestyle.

And while Shopify is clearly one of the best ecommerce platforms for online businesses, Roden Gray has built on their success to open a physical store in Vancouver too.

6. Goodfair

Goodfair Shopify store

Goodfair is a thrifting-based store with a strong focus on sustainability. It was founded by Topper Luciani with the idea of promoting conscious consumerism, providing shoppers with an easy way to find stylish used clothing online at an affordable price.

As you would expect from a store with clear values and a strong social mission, the story features prominently on Goodfair’s Shopify store. Clothes are offered in bundles to cut down on shipping where possible, and the sourcing, prep, and delivery processes are clearly illustrated.

There’s also plenty of inspiration for second-hand outfits, as well as educational blogs covering various aspects of sustainability. If you’re looking for a Shopify store example that successfully conveys a sense of social responsibility, Goodfair is a great place to start.

7. Love Luna

Love Luna store

Love Luna is another Shopify store example with a social and environmental impact. This Australian ecommerce company makes reusable sanitary products and clothing for women, thus promoting sustainability and reducing the need for more common throwaway products.

The store itself is colorful, vibrant, and clearly targeted at a younger demographic. Models are diverse and inclusive, with a clever use of Instagram posts with real-life customer stories.

Various bundle deals come with free shipping, a great Shopify store idea that encourages upselling while reducing the unnecessary shipping that comes with regular small, individual orders.

The store’s About section is educational and clearly outlines the company’s core values, offering consumers the chance to make better choices in their personal care habits. Love Luna is an excellent Shopify store example that has found its niche and provides a solution to a real problem.

8. Zanerobe

Zanerobe clothing store

Sometimes the most popular clothing stores aren’t necessarily the most expensive or luxurious. Zanerobe is all about high-quality comfort wear for men, with a focus on style and sustainable materials.

The store uses unobtrusive pop-ups with tempting incentives to sign-up and make a purchase. With an easy-to-navigate homepage that features the latest collections, popular products, and the brand’s sustainability story, there are plenty of reasons to want to learn more.

An engaging editorial section provides fashion, music, and photography content that’s highly relevant to the store’s target audience—professional young men in the 18-35 age range. If you’re looking for Shopify store examples that go beyond products to promote a certain lifestyle, look no further than Zanerobe.

9. Jaded London

Jaded London store

Jaded London channels the edgy urban culture of London to provide on-trend clothing for both men and women. With a focus on freshness and affordability, the brand’s eye-catching designs are heavily featured on Instagram.

The brand has clearly identified its target audience’s presence on the visually-focused social media platform, and offers an Instagram shop where users can buy products they like directly through the app.

As an addition to the general affordability theme, there is a “buy now pay later” scheme, which can encourage users to make spur-of-the-moment purchase decisions based on the products that immediately catch their eye.

Free delivery options are also available for orders over £50 in the UK and £175 internationally.

These convenient and money-saving features make Jaded London a good Shopify store example for businesses looking to quickly boost sales.

10. Fashion Nova

Fashion Nova store

Fashion Nova is one of the most popular Shopify stores on the internet. With over 25 million followers on social media, this LA-based Shopify clothing giant offers a bit of everything, for everyone.

The store is incredibly rich in content, featuring the highest quality images and videos. Each collection and category is easily accessed with a single click on an image, with sections including an Instagram-linked “Shop the Look,” “Customer Favorites,” and an engaging blog aimed at its target audience.

This top clothing store is an inspiration for Shopify merchants with bigger budgets, creating a good example of what to do with a large range of stock and products. Dropshippers can also take note—this is high volume ecommerce marketing done right.

11. Kith

Kith shop

Kith is a lifestyle brand that offers active stylish clothing for men, women, and children. They also have a “Kith Treats” menu, with a range of snacks available at physical stores in New York, Paris, Tokyo, and more.

Kith’s Shopify site is sleek and simple, dominated by images and with discrete menus to choose from. You just click on your category of choice and are taken to a range of different collections. There is also a content section featuring Lookbooks, reviews, interviews, and more.

Kith is a fashion company that predates ecommerce, and a great shopify store example of a brand that has successfully made the move online. With easy links and pickup opportunities from physical stores, customers are able to navigate seamlessly between online and offline shopping.

3 great apps for Shopify store owners

1. Omnisend

Omnisend for Shopify

Category: Ecommerce marketing automation

Omnisend is your go-to ecommerce marketing automation app for Shopify. Featuring deep integration and easy sync, you start sending pre-built emails to your customers in just a few minutes.

Omnisend’s biggest benefit is its ability to drive revenue for your Shopify store on autopilot. Not only can you run lucrative email and SMS campaigns, but you can send automated messages ver multiple channels:

Top Shopify stores around the world are choosing Omnisend for its effectiveness, ease-of-use, and affordability. With a huge range of features and the opportunity to create personalized, omnichannel campaigns, you’ll be increasing your revenue—not your workload—in no time. (Ready to give it a try? Start free today)

2. Intelistyle

Intelistyle for Shopify

Category: AI-powered personalization

Intelistyle is style AI software that’s designed to increase your sales and conversions. It offers features like “Complete The Look” recommendations and “Visually Similar” products. These give the customer more shopping options and help you to upsell more easily.

Other useful features include:

  • Email recommendations
  • Ad retargeting
  • Personalized landing pages
  • AI fashion chatbot
  • Fashion attribute tags
  • And more

If you’re looking for help turning your Shopify clothing store into even more stylish and fashionable, Intelistyle AI is an excellent investment.

3. Smartzer

Smartzer for Shopify

Category: Video platform

High-quality images are essential for your Shopify clothing store, that’s a given. However, they aren’t always enough. Enter Smartzer, an interactive video platform that makes your amazing video content clickable and shoppable.

With this app, you can create engaging videos that entertain your audience and showcase your products in their best light. Viewers are able to access various “hotspots” throughout your videos, which lead directly to product links. That way, they can add interesting items to their carts directly from videos.

Benefits of using Smartzer include:

  • Higher engagement and click-through rates
  • Live streaming videos
  • Engagement with customers in real-time with comments and likes
  • Quick setup and integration with Shopify

Take your customer experience to the next level with Smartzer’s intuitive video platform, and turn more one-off visits into conversions and sales.

Best Shopify clothing stores examples: Wrap up

From small, niche offerings to dropshipping fashion giants, we hope that these Shopify store examples have inspired you.

On top of your own creativity and Shopify store ideas, the most important thing to remember when launching your own Shopify clothing store is to have the right tools at your disposal.

Omnisend is a great place to start, with its deep Shopify integration and all-in-one marketing automation platform. Start free today and you’ll be well on your way to becoming one of the most popular clothing stores around.

Get started with Omnisend today & drive sales on autopilot with pre-built automation workflows

Start Free Today


Special thanks to our friends at Omnisend for their insights on this topic.
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