In our continued commitment to helping growing brands develop their digital strategies, we released three powerful features centered around optimizing the customer journey. Most importantly, we introduced Omnichannel campaigns: a smarter way of ensuring that Marketers reach their customers with the right offers, at the right time, and through the right channel. Additionally, we enhanced our personalization capabilities across channels and implemented more in-depth reporting for campaign touchpoints. Taking advantage of our latest capabilities, Marketers will be able to lead shoppers down the path to purchase more quickly and efficiently.
Delight Customers with Personalized, Consistent Messaging…Across All Channels
In today’s Customer Era, Marketers need to serve their shoppers with customer-centric, relevant, and consistent messaging across their journey. A consumer-first Omnichannel marketing strategy helps brands optimize and synchronize communication across all channels so that they would work together to empower –not disparately bombard– the shopper. Without the proper tool; however, this sounds easier said than done.
The good news for Zaius users is that we’ve introduced Omnichannel campaigns. Omnichannel campaigns will enable Marketers to focus on their customers, rather than their channels, and engage them with consistent and personalized messages at every touchpoint, across all channels, where a customer is reachable. With this new capability, Zaius users can now add multiple channels to a single touchpoint, which will increase their likelihood of reaching their customers and successfully converting them into repeat and lifetime purchasers.
But there’s more! We are also excited to share that the first new channel we’ll be adding to our Omnichannel campaigns is SMS. This fully-integrated, cost-effective solution is available for beta testing, so let us know if you’re interested in participating.
Drive Conversions with Personalized Product Recommendations on Web
There are no questions around the necessity to personalize marketing content to consumers. We also know that creating the feeling of one-to-one contact with shoppers has gone way beyond using their first name in emails. To make an outstanding, memorable impression, personalization needs to take place on a wide scale, across different channels and devices. For years, we’ve been helping Marketers in this quest with Dynamic Grids that surface one-to-one personalized content in Email Campaigns. The results speak for themselves: Shoppers who see Zaius’ highly personalized product recommendations in emails are twice as likely to purchase those products than those who don’t have the same personalized experience. We wanted to expand this powerful capability to other channels too, so we’ve made Zaius’ personalized product recommendations available for Web Modals and Web Embeds. With a simple drag-and-drop action, users can add dynamic content to their website that will drive sales, improve conversion rates, and increase order value.
Deep-Dive into Touchpoint Performance
Measuring a campaign’s performance in Zaius is now available on the touchpoint level, on a channel by channel basis. These additional metrics, along with helpful charts included in Continuous campaigns, will provide users with an understanding of their touchpoints’ engagement rates, conversion rates, and more, depending on their channel.
Our customers in beta especially enjoy the long-anticipated Conversion report that helps Marketers determine which products have been sold the most and how much revenue they have generated in a touchpoint within a campaign.
Our Touchpoint Summary Reports are currently in beta. Let us know if you would like to be included!
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This article originally appeared in the Zaius blog and has been published here with permission.
