The 26 Point Checklist To Prepare Your Store For Black Friday And Cyber Monday

Black Friday Cyber Monday (BFCM) is a tremendous opportunity for your ecommerce business to make money. In fact, according to Techradar, U.S. consumers spent a record-breaking $3.34 billion on Black Friday last year, online alone. It’s no wonder more and more store owners participate every year.

Running a successful Black Friday Cyber Monday sale can cause a lot of stress for many store owners as they prepare their business for a massive influx of traffic and sales. I wrote this post specifically to help make it easier for you and ensure this year’s holiday is a profitable one for your business.

This 26-point Black Friday Cyber Monday checklist ensures your store is in the best position possible to not only succeed and make a lot of money during the holiday season but also minimize the stress and headaches this season brings to a lot of business owners. This list will also help you cover all of your bases and give you ideas on preparing and running your holiday sale this year.

Go through it, implement and steal the ideas that work for you, and evaluate. Let’s get into it:

Start Now

1. Customers are looking for information and researching earlier than you might expect.

Prepare your holiday sales as early as you can and begin letting your customers and visitors know about your upcoming sale months in advance.

According to research from NFR, every year, 40% of customers begin researching and doing their holiday shopping as early as October. Not only do you need to start preparing early, but you also need to ensure that customers looking for gift ideas and information on particular products find you.

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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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