If you work in digital marketing, you may have experienced the limitations imposed by advertising platforms like TikTok, Snapchat, Google, and particularly Facebook (Meta), even if you follow their policies.
You would also be unable to increase your spending amount as much as you want when you decide to scale up your business to the next level.
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The Solution of Advertising Limitations
Both random bans and limited daily spending are slowing you down while trying to succeed in your digital marketing journey. But imagine if you could have an anti-ban ad account that’s ban-proof and has no spending limit. That sounds good, right? So this is what’s called Agency Ad Account.
This article explores their essence, benefits, supported platforms, and pathways for marketers to harness their potential. Let's delve into Agency Ad Accounts, revealing their unique advantages and avenues for access.
What’s an Agency Ad Account?
The agency ad account is an advertising ad account offered by platforms like Facebook, Google Ads, LinkedIn, and others to agencies or high-spending brands.
So, in the dynamic landscape of digital advertising, Agency Ad Accounts stand as exclusive gateways to unparalleled advantages offered by significant platforms.
These accounts come with distinct advantages that set them apart from regular advertising accounts. They are also precisely tailored to meet the unique requirements of advertising agencies or brands that allocate a substantial budget for advertising.
They provide top-notch features and assistance, ensuring a more advanced and all-encompassing advertising experience. That’s why big brands keep advertising all year without any limitations.
Agency Ad Account’s Availability
A wide range of advertising platforms supports the agency ad account:
- Facebook Business Manager
- LinkedIn Marketing Solutions
- TikTok Business
- Snapchat For Business
- Google Ads Manager
Other major advertising platforms offer this specialized account type to meet the demands of high-spending advertisers. Each forum has its own criteria and application process for accessing these accounts.
What Are an Agency Ad Account’s Advantages?
There are four main advantages of the agency ad account that every digital marketer dreams of:
No Daily Spending Limits
As a digital marketer, you often try to boost your spending to increase revenue. You have the money to do that, but you can’t spend it because of the daily spending limit.
Unlike standard ad accounts, which often have set daily budgets, agency accounts allow for more flexibility in spending, enabling marketers to scale their campaigns without being constrained by budget limitations. With the agency ad account, digital marketers can spend thousands of dollars from the first day of getting access to it.
Almost No Suspendings
Moreover, these accounts are less prone to suspensions compared to regular ad accounts. They often enjoy a higher level of trust from the advertising platforms, as they are used by established agencies or brands with a track record of compliance with advertising policies.
So the random unfair restrictions never happen in it. But the restrictions aren’t non-existent permanently, they happen, but they do very rarely when you do an extreme violation of policies.
Another significant advantage of agency ad accounts you can enjoy is the premium support offered. Brands or agencies using these accounts typically receive priority support from the platform's representatives, ensuring quicker issue resolution and access to specialized assistance when needed.
Cheap CPM CPC
One of the most appealing aspects of agency ad accounts is their cost-effectiveness in terms of cost per mile (CPM) and cost per click (CPC). These accounts often have access to discounted rates, allowing advertisers to reach their target audience more efficiently and at a lower cost compared to regular accounts.
After using the agency ad account for online advertising, you’ll notice a significant decrease in your cost per mile (CPM) and your cost per click (CPC), which leads to cheaper cost per result.
Where to Get an Agency Ad Account?
To obtain an agency ad account, brands or agencies usually need to establish a significant advertising spending history or work with a certified partner. These accounts are only openly available to some and often require a certain level of credibility and spending capacity.
But don’t worry, you’re still able to get an agency ad account even if you’re a small or medium organization. The solution for you is to reach out to an e-commerce or a digital marketing agency. Collaborating with a digital marketing agency can be an effective workaround.
These kinds of agencies represent the intermediate between the small digital marketer and the advertising platform that they want to get the agency ad account from.
These agencies act as intermediaries between smaller marketers and the major advertising platforms that offer specialized ad accounts.
Digital marketing agencies like Nexas Solution often have established relationships and partnerships with these platforms, allowing them access to agency-level ad accounts. This access enables them to provide services to smaller brands or marketers who might not meet the criteria to obtain these accounts directly.
How Much Does Agency Ad Accounts Cost?
It usually starts from $100 plus 2% of the balance you add to it. But the pricing formula is not set or watched by anyone, this means that each of the digital marketing agencies has the freedom to price it however they like. Some factors can affect an agency’s pricing such as location as an example (An e-commerce agency in Africa wouldn’t charge as much as a European or American one would).
In digital advertising, Agency Ad Accounts stand out as a promising opportunity. These accounts provide high-spending brands and agencies with numerous advantages, including no spending limits, premium support, and cost-effectiveness. However, accessibility remains a hurdle for many. Fortunately, e-commerce agencies serve as intermediaries, bridging the gap and extending these benefits to smaller marketers. As the digital landscape evolves, it becomes crucial to comprehend and harness the potential of Agency Ad Accounts. By doing so, businesses can transform their advertising campaigns, making them more effective and efficient in the fiercely competitive online world.
I am Brahim, a Shopify expert with +3 years of experience and an SEO manager at Nexas Solution Agency. During my 3 years of experience, I’ve helped hundreds of online store owners advance in their business.