The use of cryptocurrency for payments has been on the rise in various industries.
As a result, the statistics related to crypto trade have shown a significant increase over the years. More and more small and midsize business owners are beginning to use this decentralized payment system. Industries such as retail, hospitality, travel & tourism, and entertainment have embraced crypto as a standard form of payment in addition to fiat money.
Similarly, insurance, medical, ITES, utility, and telecom sectors also accept crypto payments.
What Can Crypto Achieve for Your Company?
Let’s understand some of the rationales behind companies using and accepting cryptocurrencies in a big way.
Cryptocurrency provides access to new demographic regions, societies, and groups. It is observed that most crypto users in emerging economies are increasingly tech-savvy and have a passion for luxury goods and services. As per a recent survey, almost 85% of merchants thought that cryptocurrency payment via platforms like “UniPayment” helped them access the new customer base, while 77% believed that because of lower transaction fees, they adopted crypto.
Increasing acceptance of digital currencies can help raise awareness about this relatively nascent blockchain technology, thus helping entrepreneurs and industries position themselves accordingly for industry application and seamlessly incorporate Central Bank Digital Currencies (CBDCs) in the future.
A better understanding of the cryptocurrency market and blockchain technology can open up new opportunities in investment, capital acquisitions, and monetary gains via tokenized conventional assets.
Cryptocurrency and Bitcoin trade offer a lucrative proposition different from fiat currencies, which have drawbacks and loopholes.
Today, most clients and vendors prefer using crypto as a standard and mainstream form of payment. So, you must position your business accordingly to ensure seamless transactions with all key stakeholders.
It enables secure and real-time money transfers across the globe, helps fortify your control over your company’s capital, and helps manage and mitigate risks in a digital or virtual trading environment.
Crypto Payments – Future of Retail & Services Sector
Almost all major brands and retail stores accept this new payment system to retain customers by providing a seamless user experience, especially when making and receiving payments online. It is slowly creeping into the mainstream buying habits of individuals, thus making sense for your brand or company to integrate with it, apart from all other forms and platforms of electronic payment, including those offered by leading crypto companies and exchanges like “UniPayment.”
The retail adoption of cryptocurrency would be mainly led by multi-sector consumer demand, and this is how ‘retail crypto’ managers can redefine the digital payments market, just as social media marketing managers work to promote any brand or company online.
These so-called retail cryptocurrency managers would help establish industry standards and improve existing best practices. So, those merchants investing in crypto assets early will more likely reap rich dividends from a new and passionate global crypto customer base.
Today, some specific industry cryptocurrency applications are shaping the future of E-Commerce and retail payment across the board, apart from making payments in the healthcare, hospitality, travel, insurance, and entertainment sectors. This is how you provide all your customers with an immersive and engaging experience. Never in the history of the retail industry were communities built on ‘payment type preference.’ And, with brands being able to reach out to newer audiences and customer base, it makes it even more viable to adopt in different industries by creating an enhanced user experience.
Of late, cryptocurrencies are readily accepted online and at traditional point-of-sale kiosks, further strengthening their use in retail stores and providing an enhanced checkout experience by keeping customer preferences in mind.
Tapping into a Growing Market
Recent data and statistics show that the number of cryptocurrency owners globally increased by 38% in 2022-23. Today, there are more than 450 million crypto traders, merchants, and users worldwide. So, when you accept crypto payments from different sources globally, you get access to an extensive customer base, automatically increasing visitor footfalls, sales, and revenue. It is like tapping into a brand new market of untouched international customers.
Seamless Cross-Border Transactions
International businesses and companies in different sectors accept cryptocurrencies, quickly removing the taboo or lacuna of geographical barriers that significantly hindered receiving and making payments to global vendors a few decades ago. Today, with the advent of cryptocurrencies like Bitcoin (BTC), digital wallets, and crypto payment processors, users can expect enhanced customer satisfaction (CSAT), unlocking the potential for more sales, turnover, and revenue.
Innovative Brand Imaging
Accepting cryptocurrency payments as a business enterprise demonstrates a future-inspired concept and the readiness to incorporate advanced technologies. As you accept cryptocurrency as a standard form of payment, you’re working to reposition and rebrand your company as open-minded and innovative. This automatically improves your brand reputation, attracting clients who appreciate foresightedness in business and the eagerness to integrate emerging technologies.
Takeaways
Many companies are integrating or using cryptocurrencies like Bitcoin and Ethereum as a strategic move to gain a larger market share. By accepting digital currencies, simplifying cross-border transactions, and displaying innovative brand concepts, companies can have a significant advantage and significantly
