The Buyer’s Guide to Customer Data Platforms (CDPs)

  • Only Zaius combines the customer visibility of a CDP, the marketing campaign functionality of an ESP, and data-science fueled analytics for deeper customer engagement.

  • Zaius assists B2C marketers to delight your customers at every interaction. Our solutions and resources are built to assist you to properly segment and personalize your marketing interactions, and ultimately design and deploy cross-channel campaigns to those customers.

    Zaius gets you the unified customer view you’ve wanted, the behavioral analysis you needed, and then in the same platform Zaius lets you design, build, and deploy customer activations. Not ‘spray & pray’ like a traditional ESP.

    With Zaius customer visibility integrated directly into your service desk you arm your service pros with the data they need to have deeper customer interactions, serve up product rec in real time, and increase overall satisfaction.

    Zaius makes it easy for marketers and merchandisers to feature and promote products, and with our robust data science create bespoke for your brand, product recommendations for each of your customers.

  • Zaius loves marketers! Having created the Assisted Marketing movement, Zaius provides marketers with the ability to creatively design and boldly deliver a customer-first experience. Our people are here to assist you however you might need.

  • Zaius collaborates with partners of all types in order to provide our clients with a cohesive customer-centric experience across their marketing, service and commerce organizations.

    Zaius integrates with the leading commerce, experience, and marketing platforms and technologies to unify customer data and activate customers everywhere.

    Agencies & System Integrators

    Our Agencies & System Integrators are experts in Zaius deployment & management, and offer a wide-array of additive marketing services for Zaius clients to benefit from. 

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Cara Hogan

If you’re thinking about buying a Customer Data Platform (CDP) for your brand, you know it’s a big decision. You’ve heard it’s the only way to truly access the data you need as a marketer. 

But is that really true? Can a CDP really solve your data issues? Or is there another solution out there that is a better fit?

These are tough, technical questions and your team’s ability to hit your goals could be riding on the decision. (No pressure!)

But instead of stressing out about making the right choice, it’s time to get informed. This buyer’s guide will outline clear options based on your business needs today, including:

  • How do you choose a CDP? 
  • How doese a CDP integrate with your existing solutions? 
  • Will a CDP help you quickly execute data-powered marketing campaigns?
  • …and much more.

Download the Guide Today

Cara Hogan

Cara Hogan

Cara Hogan is the Content Strategist at Zaius, where she focuses on how technology can drive business growth. She is a grammar perfectionist, a data enthusiast, and a rock climber.

© 2019 All rights reserved

This article originally appeared in the Zaius blog and has been published here with permission.

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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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