The Decisions You Need To Make About Your Products

When you are looking to sell products through your online ecommerce store, you need to make sure that you are as happy with them as possible, and that you are going to be genuinely proud to sell them to people.

To make sure of that, there are several decisions that you will need to make about your products. In this post, we will look at some of the best examples of those decisions and discuss what you might want to consider when making them suitable.

What Range?

First and foremost, you need to decide on a range. This is another way of saying that you must know what specific products you will sell and what kind of range you will sell them. There might be a lot of different options that you can consider here, and you will probably already have honed in on a particular niche if you already have a store set up. But it’s always worth revisiting this to ensure you are pleased with what you are selling through your store.

Production Value

The production quality of your products will always be important to the customer, and it’s important to you as well because it has a say in how much money you will spend on the process. So this is something which ends up being a hugely significant decision that you need to make. Various choices exist, such as screen printing vs. digital printings or which material to use. The point is to balance cost with the product’s final quality once it is in the customers’ hands.

Solving A Problem

For every product you sell, you need to be able to say what problem it is solving and for whom it is solving it. As long as you can say that, you should find that you are going to have a much better sense of the kind of products that you are keen to sell and that you are doing all you can to make the customer happy – that, in the end, turns out to be what matters in all of this after all. To solve a problem with each product if you want your customers to be happy and to return.


Finally, but certainly, very importantly, make sure that you are happy with the pricing of your products too. Your customers need to know what you are charging, and it needs to be fair for them while also ensuring it is enough to make you a profit in your business. This can be a tricky balancing act, but it’s essential to ensure that you can keep things going smoothly in your ecommerce store. So you’ll undoubtedly want to put a lot of thought, time, and effort into it.

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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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