A logo’s significance is far more than a static symbol. A logo possesses the potential to contain a brand’s mission, vision, and its entire identity. The need for a logo arose after brands realized they had to rely on something that could visually...
Brand Strategy
The power of the internet today has made it convenient and more accessible for consumers to shop for more products online. Hence, many people today...
In recent years, businesses have been taking meaningful steps toward sustainability as consumers become more aware of the environmental impact of...
The issue of sustainability is becoming a priority for many people, especially in the business world. Most companies aim to become more sustainable...
Businesses have traditionally generated revenues by either selling direct-to-consumer (D2C) or adopting a business-to-business (B2B) model. In the...
In the ecommerce space, product page design is an often underestimated and overlooked conversion optimization practice. However, when you take a...
Building a strong brand is crucial for any company’s success in today’s crowded marketplace. Branding helps businesses stand out...
As technology evolves and the digital world expands, businesses must stay ahead of the curve. For Shopify stores, this means keeping up with the...
When planning an in-person event, it’s important to be creative and think of activities that will please all attendees. Consider ideas that are...
America loves free stuff. In a 2021 marketing study from the American Marketing Association, respondents pointed to relationship building and value...
In today’s highly competitive e-commerce landscape, businesses are in a continuous race to stand out and grow their customer base amid growing...
“A rose by any other name would smell as sweet.” William Shakespeare penned these words, describing Juliet’s struggle with the family names that...
Have you thought of developing your brand? As millennials are more inclined towards entrepreneurship, many have thought about starting a brand...
A thoughtful branding strategy can positively impact company culture and increase business growth. The housing market is either a buyer’s or...
Ecommerce is growing more rapidly compared to previous years. In 2020, the increase in online sales was noticed worldwide. As the ecommerce industry...
Coca-Cola sells sweet carbonated water, and Adidas sells shoes. A brand is, first and foremost, a business. But not all businesses are brands. When...
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