How To Respond To Negative Google Reviews And Improve Your Reputation

A negative review on Google can be a challenge for any business, regardless of size, because it can cause significant damage to your online reputation and potential for future business.

However, negative reviews on Google don’t have to be a disaster for your business. When handled correctly, these reviews can be an opportunity to demonstrate your commitment to customer service and satisfaction.  In fact, more than 80% of consumers are likely to choose a business that responds to reviews.

This article will discuss why responding is so important and strategies for handling negative Google reviews

The impact of negative review

According to research, negative reviews can cause potential customers to turn to your competitors, with one negative review resulting in the loss of approximately 30 potential customers. The negative impact of reviews on customer loss becomes more significant as the number of negative reviews increases.

Why you should respond to negative review

As we mentioned, responding to negative reviews can demonstrate your commitment to customer service. As a result, it will improve your online reputation and help retain customers. 

Addressing customer concerns can also provide valuable feedback for improving your products or services. And successfully managing a negative review can even lead to an updated review or star rating.

How to manage a negative Google reviews

If you receive a negative Google review, here’s what to do.

Respond quickly and effectively to negative reviews

The first step in handling a negative review is to respond to it promptly. This shows the customer and others who read the review that you take feedback seriously and are committed to resolving issues. 

Keep it professional

It is important to keep your response professional and not to take any negative comments personally. Remember that the customer is entitled to their opinion, and it is up to you to respond in a way that is respectful and professional. Avoid getting defensive, and instead, focus on finding a solution to the problem at hand. 

Your response should be polite and professional and address the specific concerns raised in the review. By addressing their issues promptly and professionally, you can turn a negative experience into a positive one and build trust and loyalty with your customers.

Express empathy and demonstrate commitment

When responding to negative reviews, showing empathy for the customer’s experience and demonstrating your commitment to resolving their concerns is crucial. Your response should convey that you value their business and take their feedback seriously.

Take the conversation offline

If the customer has provided specific details about their experience or requested further assistance, taking the conversation offline is a good idea. Provide the customer with a phone number or email address where they can contact you directly to discuss the issue. This shows that you are committed to resolving their concerns and are willing to take the necessary steps to make things right.

Offer a resolution

When responding to a negative review, it’s important to offer a resolution that addresses the specific concerns raised by the customer. This could be a refund, a discount on future services, or any other reasonable solution that addresses their concerns. The key is to demonstrate that you are committed to resolving their issue and ensuring their satisfaction.

Follow up

After the issue has been resolved, it is a good idea to follow up with the customer to ensure that they are satisfied with the outcome. This shows that you value their business and that you are committed to providing the best possible service. Once the issue has been resolved to their satisfaction, they may be willing to change their initial review to a more positive one.

Generate positive reviews 

One effective strategy for counteracting negative reviews is to encourage positive reviews from satisfied customers. This can help to balance out negative feedback and show other people reading your reviews that your business is dedicated to providing excellent service.

Take it a step further

In addition to the strategies outlined above, there are a few additional steps that businesses can take to manage negative Google reviews. 

Monitor reviews regularly

By regularly checking for new reviews, businesses can quickly respond to any negative feedback and take steps to address the concerns raised by customers.

Track any patterns in reviews 

By identifying common complaints, businesses can address the issue’s root cause and prevent future negative reviews. For example, if several customers have complained about long wait times, a business might consider adding more staff or adjusting their scheduling to improve wait times.

Invest in online reputation management software

Finally, businesses should consider investing in online reputation management software to help generate, monitor, manage, and share reviews. Software like Birdeye can help businesses automatically send review requests, generate AI-powered review responses, and manage the information of your business listings, regardless of how many locations you have.


Negative reviews on Google can be frustrating, but they don’t have to be a disaster for your business. By responding quickly and effectively to negative feedback, offering a resolution that addresses the specific concerns raised by the customer, and generating more positive feedback, you can turn a negative review into a positive opportunity to demonstrate your commitment to customer satisfaction. And the best way to stay on top of your reviews, no matter how many locations you have, is to utilize a reputation management platform that lets you see everything in one place.

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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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