Every business has faced a unique and unprecedented series of challenges in the last few years. As we head into the new year, more issues will still come. Here are some of the most pressing Shopify ecommerce trends you need to be aware of
We All Need To Stay Flexible
Identify opportunities to stay flexible in the months ahead. Commit to remote working if you do not need office space. Offer employees the choice to work from home to improve satisfaction and minimize risk. Create alternate and backup plans for significant commitments. Allow time in your calendars for disruption. Improve communication with suppliers to stay up to date with any shortage issues. Remember that weather event and pandemic spikes may cause disruption with little warning.
Security Is A Major Issue
Talk to a cybersecurity expert about where your business may be vulnerable. Look at the news reports about the rise in cybercrime to see if your company could be affected. Educate your employees about the security measures that they should be taking. Instruct everyone to use two-factor authentication and password generators. Upgrade to new software and update regularly.
Customer Satisfaction Is Crucial
Create a dedicated customer service and satisfaction position if you do not have one. Make it easy for customers and clients to contact you with any queries. Set a target for response times to these queries. Prioritize prompt shipping and delivery. Find a courier service that offers overnight delivery in your area. Check that they have a good reputation and can guarantee delivery times. Watch your social media channels for any interaction, good or bad.
Online Competition Is Fierce
Redesign your website to reflect your skills, expertise, and company ethos. Install an AI chatbot that will engage visitors on arrival and keep them on a page for longer. Create content for your website that is SEO-driven. Check the latest Google updates for guidance on new requirements such as spam filters and user experience. Employ a social media officer to manage your social channels. Work on a brand personality that will appeal to your target audience. Look for emerging trends and talking points that you can engage with.
Employee Health Is A Priority
Create clear channels where employees can raise concerns and health issues. Stay up to date with emerging issues. Allow flexible working hours to allow employees to attend to personal issues. Encourage employees to keep strict working hours to avoid the common burnout issue. Find out what you can provide for employee mental health support. Offer regular updates on how your company deals with the latest COVID-19 news. Encourage employees to take advantage of health perks in their work packages.
