Let’s be real: endless scrolling fries your brain.
I nearly spilled my coffee when Yaroslav Rohach said it out loud: 100% year-over-year growth. Not a typo. Not a flex. Just facts.
From a side hustle in a Kyiv apartment to one of the Top‑10 global e‑commerce LLCs?
Either I’ve been in this game too long, or someone out there cracked a cheat code. Numbers like that make you double-check your spreadsheet — and your life choices.
1. The Marketplace Is Getting Loud — and That’s Not a Bad Thing
Shopify’s 2024 Global E‑commerce Report says cross-border commerce is growing at 17% a year. For most people, that’s just noise. For Rohach, it’s a signal.
“The future isn’t just about selling online. It’s about building something people want to belong to.”
His company, PRINT THE DREAM, runs online stores across the U.S., Canada, UK, France, Italy, Germany, and Spain. No army of employees. Just a lean remote crew spread from Kyiv to Kansas City.
Fun fact: they’ve doubled revenue every year. No joke.
How? No one-hit-wonder bets. Rohach goes wide with small, local brands that can pivot fast.
Something flops? Shut it down, no drama. Iterate, adjust, keep shipping.
2. Tech, Trash & Truth — What Actually Matters Now (and in 2030)
Let’s not sugarcoat it.
AI isn’t “the future” — it’s already the standard.
Inventory forecasting. Smart pricing. Chatbots that don’t sound like they escaped from 2010. Rohach uses all of it.
“If you’re not automating,” he says, “you’re already out.”
Now, trash. Yep — actual trash. Sustainability used to be a side quest. Now it’s the main storyline.
PRINT THE DREAM supplies eco-packaging to over 5,000 U.S. retailers. Not for the PR.
For survival.
And finally — truth.
Consumers smell BS from three clicks away. Rohach leans into full transparency: carbon metrics, supplier maps, customer reviews — including the awkward ones. One guy compared their packaging to “crumpled newspaper.” That stayed up.
And guess what? That honesty converts.
In a world where every brand is “revolutionizing the industry,” just being real is a competitive edge.
3. Education Beats Luck — and You Don’t Need a Trust Fund
Rohach doesn’t gatekeep. In December 2023, he launched Freedom E-com, a practical training program for those who want to build real e-commerce businesses — without the fluff.
The program focuses on Etsy, Shopify, and eBay — no hype around Amazon, no get-rich-quick gimmicks.
It’s online-first, but regularly holds offline meetups across the U.S., where students get to network, ask questions, and actually build community.
Since launch, over 1,000 students have joined. Some found their groove. Some didn’t. That’s life.
And he doesn’t just teach — he judges. In 2023, Rohach served as a jury expert for the Global100 Reputation Awards, evaluating emerging brands for innovation, execution, and long-term value.
Not surprising, considering that just a year earlier, in 2022, he took home 1st Place in the “E-Commerce Excellence” category at the very same awards. That certificate hangs in his office — black and gold, bold font, zero fluff. Just like his business philosophy.
“You don’t need a trust fund to start. You need guts, guidance, and a browser.”
So where does that leave the rest of us?
Simple. Do what local shopkeepers do: personalize.
Do what giants do: automate.
And wrap your product in something that doesn’t make people feel guilty about the planet.
Someday, maybe you’ll be the one knocking over your coffee at your own numbers.
Bottom line?
The future of e-commerce belongs to the nimble, the honest, and the obsessed.
The rest?
They’ll be footnotes.
Yaroslav Rohach
