Not all rules are meant to be broken. Especially when it comes to web design and development, there are some golden rules that every business owner must follow if they want their website to shine.
So what are these rules? Well, they are very common and applicable to almost every website, but unfortunately, most of the time, designers overlook them and forget to incorporate them into their website designs.
So, if you are a business owner in Melbourne and looking for professionals who can help craft a website that will actually convert, it is essential to know about these golden rules. Moreover, although these rules are very common, only an experienced team in web development in Melbourne can successfully implement them. To learn more about these rules, refer to the article below.
1. Simplicity:
In the race of lead conversion, simplicity always wins. A simple web design is probably one of the, if not the most, essential elements that ensure that your website actually converts!
People who visit your website are not really going to be impressed with how sleek it is. But they will definitely notice how easy it is to read a section of text, navigate through the checkout process, or find the information that they are looking for.
To ensure your website is simple, don’t use a font or a colour just because it looks good. You need to make sure it works well with the entire design of the website. Moreover, for the colours, it is best to stick to a maximum of four to five variations to ensure it doesn’t look too cluttered.
2. Create a Proper Hierarchy:
Along with simplicity, you must ensure that your website maintains a proper visual hierarchy, one of the fundamentals of graphic design. The most important sections should be displayed to visitors at the beginning. This can be done by adjusting the fonts, colours, or sizes of some elements so that the eyes are drawn to the most important sections of the website first.
By following these rules, you will be able to achieve your goal of encouraging visitors to take the desired action, which is why you created the website in the first place.
3. Focus on Your Users:
Your user should always be at the centre of your web designing journey. If you are creating a website for your business for the first time, establishing a strong buyer persona is crucially important.
Ultimately, although your website is meant for your business, it is the users that it is going to cater to. Hence, thorough testing of multiple wireframes and prototypes must be conducted, and feedback must be gathered to build a website that will add value to the user experience.
4. Easy Navigation:
If your website is not easy to navigate, visitors are unlikely to spend much time on it. To make moving from point A to point B easy, here are some things that you can do:
- The primary navigation should be simple.
- Add navigation at the website footer.
- Use breadcrumbs for your website.
- Add a search bar at the top.
- Use a simple wireframe.
5. Be consistent:
Although each page of your website will not look the same, it must have a consistent aesthetic with similar fonts, colours, texts, navigation, and layout.
If your website has blog pages, make sure the content is written in a similar pattern so that they look and feel like a part of the same website. Moreover, for an e-commerce website, keeping the visual features of the web pages similar may not be possible, but one can keep the structure the same to maintain consistency.
6. Accessible With Multiple Devices:
Accessibility with multiple devices will ensure that your website is easy to view for users who are on the go. To make your website accessible, it must be optimised for multiple devices. Some of the ways to enhance accessibility are:
- Ensure that the images are optimised for mobile devices.
- Check that the CTAs are prominently displayed on every device.
- Ensure that the navigation is easy and that the font is big enough for users to easily read the text, even on small screens.
Conclusion:
Building a website that converts visitors into paying customers requires careful consideration. Although there are numerous rules that a designer needs to follow to ensure that the website is easy to access and navigate, the above-mentioned ones are the most important but, at the same time, often overlooked.
So, if you are a business owner in Melbourne looking for a top web design company, look at their portfolio and closely monitor whether they are using these golden rules to ensure your website converts visitors into customers.
