Key Takeaways
- Implement voice features on your website to attract customers seeking easier shopping methods and stay ahead of competitors.
- Optimize your product listings and website content for voice search to ensure devices can find and order your items accurately.
- Improve online shopping accessibility for customers by adding options to buy products using simple voice commands.
- Explore how shoppers use voice commands for faster purchases, personalized suggestions, and hands-free convenience.
What’s your customers’ inner voice in 2025, and are you listening?
Customers are saying they want to use voice technology like Alexa, Siri and Google Assistant to shop in new and more accessible ways. This form of communication involves users talking to their device to search for and select items within a seamless, streamlined process. Voice technologies in eCommerce are only likely to become more popular as shoppers look for ways to make shopping experiences easier and more fun. It’s essential to ensure you optimize your website to keep up with this new trend and increase revenue.
This article defines voice commerce, why it’s gaining popularity, how businesses are adapting, and which brands are leading the way. By the end, you’ll know exactly what to say in support of voice commerce to make new investments in your organization.
What Is Voice Commerce?
Voice commerce is consumers using voice commands on laptop or other mobile devices like smartphones or tablets to search for and buy products from online stores.
Other devices consumers might utilize to engage in voice commerce are smart speakers or in-car systems, showing the accessibility of this technology: users can really shop anywhere they like, which makes it so popular.
As a final note, voice commerce isn’t new. But it’s essential to be aware of it now because it has really caught on and is growing fast.
Why Voice Commerce Is Gaining Popularity
There are four attractive reasons that bring consumers to voice commerce and keep them hooked. These are convenience, speed, accuracy and personalization. Let’s look at them each in detail, beginning with convenience.
People feel it’s convenient
The days are long gone when you’d have to go into a physical shop or even go onto your desktop to buy something. Technology has come so far that people can purchase products casually using their voice on a hands-free feature of a smartphone as they cook or drive.
Users love the speed it offers
It’s so fast that when users have begun to use their voice to order items online they cannot stop. They don’t even have to open a specific app to make an order, as they can use their voice to tell their device where and what to order and it does it without even turning the screen on.
Accuracy is higher when using voice for shopping
AI is at an advanced level where it can use NLP (natural language processing) to detect human speech accurately and use it to make orders. This technology makes the experience fast, easy, and accurate.
Personalization
The final benefit of using voice commerce to buy products is the personalized experiences it offers to users. Devices can store data on what users previously ordered and make recommendations on what they should buy next.
Bear these reasons in mind when designing your e-commerce site: voice commerce is gaining popularity, and this point can help you sell items by providing the experiences customers expect.
Consumer Brands Leading the Way in Voice Commerce
There are several examples of big brands that have already adopted voice commerce. These brands have understood the power of this technology in delivering a fast, convenient customer experience to increase revenue and maintain a positive reputation.
Some of the best examples include:
- Domino’s lets customers order pizza through voice commands on Alexa, making reordering fast and easy.
- Walmart allows shoppers to add groceries to their carts by speaking to Google Assistant devices.
- Tide offers a voice-activated Alexa Skill that gives stain removal advice and suggests Tide products.
- Sephora helps customers book beauty appointments and get product tips through their voice-enabled app services.
- Nike launched voice shopping promotions on Google Assistant, letting customers buy shoes with simple spoken commands.
Brands are also paying close attention to consumer review platforms like Best Reviews Guide. Voice shoppers often rely on top-rated products when making quick decisions. By earning high rankings on review aggregators, brands improve their chances of being recommended during voice searches.
Conclusion
The four main reasons that voice commerce is so popular is that it is lightning fast as it doesn’t require picking up a device, convenient, accurate due to NLP technology and offers detailed and useful personalization.
So how should companies use this technology to satisfy customers? The best ways for commerce sites to invest in voice commerce are to consider voice SEO alongside text SEO to ensure their website ranks in voice commands from users and ensure their product ratings are high and they offer voice-ready shopping experiences.
When eCommerce sites adopt their approaches, they will be able to stay ahead of competitors by embracing innovation to offer the most convenient, seamless shopping experiences to maximize sales and revenue.
Frequently Asked Questions
What is voice commerce?
Voice commerce allows people to find and buy products online just by speaking to devices like smartphones, smart speakers, or even in-car systems. It removes the need to type or click, making the shopping process hands-free and often quicker.
Why is voice commerce becoming more popular?
Shoppers appreciate voice commerce mainly because it’s convenient; they can shop while doing other things. It’s also very fast, often doesn’t require opening an app, offers accurate ordering through advanced speech recognition, and provides personalized product suggestions based on past behavior.
How does voice technology understand shopping commands?
Voice commerce relies on artificial intelligence, particularly natural language processing (NLP). This technology allows devices to accurately understand the nuances of human speech, interpret the user’s intent to buy something, and process the order correctly.
Can small businesses use voice commerce too?
Yes, businesses of various sizes can prepare for voice commerce. Key steps include optimizing website content for voice search terms (voice SEO) and ensuring product information is structured clearly so voice assistants can access it easily for recommendations and purchases.
How can I make my online store ready for voice shopping?
Start by researching how people might search for your products using voice commands and include those phrases in your website content. Also, make sure your product pages have clear descriptions, up-to-date prices, and simple purchasing options that voice assistants can navigate. Encouraging positive customer reviews is also helpful, as voice assistants often suggest top-rated items.
Is voice commerce secure for making purchases?
Security is a priority for voice commerce platforms. Transactions typically require authentication steps, similar to traditional online shopping, which might include voice verification or confirmation through a linked account or app, ensuring user data and payment information are protected.
Does voice commerce replace traditional online shopping?
Voice commerce complements, rather than replaces, other online shopping methods. It offers another convenient option, particularly useful for reordering common items or making quick purchases, while visual browsing on websites and apps remains important for discovery and detailed comparison.
What kind of products sell well through voice commerce?
Products frequently reordered, like groceries or household supplies, are common purchases through voice commerce due to the ease of saying “reorder”. Simple, low-consideration items where brand trust is already established also perform well, as users often make quick decisions using voice.
How do customer reviews affect voice commerce sales?
Customer reviews are very important because voice assistants often suggest products with high ratings when asked for recommendations. Maintaining positive reviews on your products and on review platforms increases the chance your items will be suggested during a voice search.
What’s a common misunderstanding about voice commerce?
A common misunderstanding is that voice commerce is only useful for tech-savvy users. However, its design focuses on simplicity and natural language, making it accessible to a wide range of people looking for easier ways to shop online without complex interfaces.
