Shopify Ecosystem

The Insider’s Guide to Analyzing User-Generated Content to Drive Business Growth

the-insider’s-guide-to-analyzing-user-generated-content-to-drive-business-growth

Eight practical ways to leverage data from UGC to improve your business and generate more sales

The Value of UGC Goes
Beyond Traffic & Sales

User-generated content is a gold mine of incredible insights just waiting to be discovered. But figuring out how to tap into this data source to drive impactful improvements can seem overwhelming. 

If you’re not sure how to execute on this objective, you’re in good company. In fact, most brands and retailers do not effectively leverage the insights they receive from UGC. They typically see this form of feedback in a vacuum. It exists only to convince shoppers to buy products.

But the holistic analytic potential of this data is immense. If you fail to realize it, you are missing out. Big time.

Discover new use cases for your products.

Read this Guide to learn:


The key reasons why you are missing a huge trick if you don’t analyze the UGC you capture


How to analyze this data effectively when you’re not an analyst


Eight practical ways to leverage UGC to improve your business and drive growth

Special thanks to our friends at PowerReviews for their insights on this topic.