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The lion’s share: A day in the life of… Alison Murtagh (Marketing Assistant)

A day in the life of Alison Murtagh, a Marketing Assistant at The Lion's Share.

This blog series gives insight into the day-to-day life of LoyaltyLion’s employees. We’ll look at members from all teams – diving into their roles and responsibilities – how they started their careers and what they do in their spare time.

So let’s meet Alison Murtagh, a LoyaltyLion Marketing Assistant.

What is your morning routine?

I like to get out of my flat before I start work so I usually begin my day with a walk around the closest park, London Fields. I’ll take a cup of tea or coffee with me and pass the time dog-spotting before I arrive back home to log on. 

I start work at 8am to spend an hour checking my emails, the LoyaltyLion social accounts and getting organized before the rest of my team joins at 9am. Then, it’s time for our daily check-in at 9:15. 

Why does what you do matter?

As Marketing Assistant, I work on a variety of projects with the rest of the Marketing team. This could be creating interesting content, putting together webinars and events for merchants, making our social media channels an exciting place to be, the list goes on.

Our team is usually extremely busy balancing all of our activities, so my work helps to ensure we’re delivering effective campaigns, creating a positive brand image and driving the company’s revenue and growth.

As well as Marketing Assistant I have some Office Manager duties, making sure that my colleagues have the best possible work (and social) environment. Although most of my time is spent working in Marketing, I still try to be as available as possible to help with my colleagues’ issues and plan parties that everyone enjoys.

How did you get the job?

I used to work at a serviced office company helping manage a building with over 50 companies. But, there was a lack of progression opportunities there so I decided to take my skills and become an Office Manager instead. I applied for the LoyaltyLion role and after a phone and an in-person interview, they offered me the job. Two weeks later, I started.

My main focus at LoyaltyLion for the first six months was to hunt for and move us into a new office. After going on many, many viewings, we eventually found our office and set up shop. 

However, with the main part of my role now complete, I found myself with a lot of free time. Even though I had no experience, LoyaltyLion allowed me to work on Marketing projects to fill the gaps in my day. Since then, I’ve taken on as much Marketing knowledge and experience as possible and turns out, I quite like it!

What does a typical day look like?

Typically, I start my day responding to emails and checking all of our social media channels. I’ll spend some time writing my to-do list for that day and tick off any quick, easy tasks to get my day started. 

Our Marketing stand up is at 9:15am, the length of which can vary depending on how much we have to talk about. Since we’ve been working from home, we usually spend this meeting catching up on each other’s lives as well as going through what we’re working on that day. We’re a close-knit team so I enjoy the opportunity to have a good chat and a laugh as we would normally do in the office.

After the stand up it’s on to my to-do list. I’ll prioritize my list and block out time in my calendar to focus if I’m working on something big. I’ll spend the day ticking off as much as possible. Alas, those days are rare but very satisfying.

How do you spend your evening?

I try and clock off at 5pm so I can enjoy a long evening. Some days, I’ll go out for a walk or run. Others, I’ll catch up on life admin. I don’t eat out much so I usually cook dinner with music or background TV (aka Friends).

I’m currently building my mum a Shopify store for her jewelry business. This is new territory for me so it’s taking a bit of time to learn the platform and set everything up. But I try to spend a couple of hours an evening working through it.

After that, I’ll unwind with a movie or whatever the terrible reality TV show is out at the moment. (Yes, I like Selling Sunset and I’m not ashamed of it)

What’s your proudest achievement at LoyaltyLion?

It’s hard to pick one. Going from zero to hero in terms of Marketing knowledge and experience is something I’m proud of. I never thought I’d work in Marketing and it was daunting at first because there was so much to learn. But over a year later, I think back to those first months and see how far I’ve come and I feel proud.

Finding a new office and moving the company was also a big and stressful undertaking. There were times where I thought I would never find a suitable location but I powered through and got there eventually. And seeing everyone’s excitement on move-in day was worth it.

Tell us your favorite thing about LoyaltyLion.

The people. It’s great to work at a company where everyone is friends and has a good time together. We go for drinks, dinner, cinema trips and even on holidays. I think I can say with some certainty that the friendships I’ve made a LoyaltyLion are ones that will last no matter where our careers take us.

What advice would you give to someone thinking of joining the company?

Be confident. There are a lot of strong voices at LoyaltyLion so it’s important to make yourself heard. And when you do, people are respectful and will listen so there’s nothing to fear. 

Also, be yourself. People respond well when you are genuine and authentically you, no matter how strange, funny or quiet. As long as you’re real, you’ll fit right in.

Alison is a Marketing Assistant at LoyaltyLion. After starting at the company as Office Manager, she began helping the Marketing team with projects in her spare time. Since then, she has developed a strong interest in Marketing and joined the team full-time, working on content, events and social media.

Interested in joining the LoyaltyLion Marketing team? Take a look at our careers page for our current job opportunities.

This article originally appeared in the LoyaltyLion blog and has been published here with permission.

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