The Plant-Based Chicken Brand Taking Over LA

the-plant-based-chicken-brand-taking-over-la

For the next couple of months, join us every Thursday for Shopify On Location in Los Angeles.

You’ll hear in-depth conversations from founders about how they’ve achieved success, and how Los Angeles isn’t just the setting, but the main character in their business story. Listen to Shopify On Location here:

Like many who’ve made the switch to a more plant-based lifestyle—Ross Mackay wanted to find a way to still enjoy chicken, without actually eating it.

In 2020, Ross launched Daring, with hopes to one day remove chicken from our food system. 

In 2022 alone, the company helped save more than 500,000 chickens with their plant-based meat alternatives.

Daring’s original plant chicken pieces pouch.
Daring’s original plant chicken pieces was one of the first products it developed. Daring

“I realized there was one thing missing with vegan meats, and that was health. The [meat alternative] products I was consuming were, at best, 50 ingredients, most of which you or I couldn’t even spell or say properly,” Ross says. 

Daring is made with just six ingredients, and contains 90 calories per serving, zero net carbs, and a very high protein level. 

Today, Daring can be found around the country on the shelves of major retailers such as Whole Foods, Sprouts, and Target. 

In order to give potential customers a taste of its products, Daring partners with local Los Angeles restaurants like Monty’s Good Burger, Bluestone Lane, and SoHo House.

Daring breaded chicken being picked up on a fork on top of a plate of waffles.
Daring includes recipes and cooking recommendations for all of the products on its website. Daring

“When you sell a CPG product, it has to match or be better than the product you’re trying to take consumers away from,” Ross says. “You’ve seen it with beverage brands challenging Coca-Cola for example.” 

Ross and the team at Daring aren’t telling people to stop eating chicken all together, but rather asking them to consider replacing their chicken meat with their plant-based alternative on occasion. 

“The most important thing is we don’t tell people what not to do. Instead we create healthy, tasty options, and we stock our products in the right places,” Ross says.

                   Don't miss an episode! Subscribe to Shopify Masters.

The company has secured some major celebrity endorsements and interest, counting rap artist Drake as an investor, and celebrity Kourtney Kardashian and musician Travis Barker as recent campaign partners. 

“At the end of the day, an entrepreneur should realize when they want strategic help and when they just need dollars to run their businesses,” Ross says.

By staying true to his brand and overall vision for Daring, Ross has acquired like-minded mentors and investors to work with.

Daring lemon and herb plant chicken pieces on a fork with a knife next to it.
Daring plant chicken comes in six delicious flavors. Daring

“I’m building a team and company for what I want [Daring] to be, not for what it is right now,” Ross says. 

Tune in to the full Shopify Masters episode to hear all about Ross’s business journey—everything from recipe development to celebrity endorsement and so much more. 

Join 446,005 entrepreneurs who already have a head start.

Get free online marketing tips and resources delivered directly to your inbox.

No charge. Unsubscribe anytime.

This originally appeared on Shopify and is made available here to cast a wider net of discovery.
Total
0
Shares
Leave a Reply

Your email address will not be published. Required fields are marked *

Prev
Step Away from Your Customers; You’re Smothering Them
A white paper bag with an American flag representing customer suffocation.

Step Away from Your Customers; You’re Smothering Them

Next
Test Customer Improvements Well In Advance
test-customer-improvements-well-in-advance

Test Customer Improvements Well In Advance

Take the Free Quiz
ecommerce fastlane crowdspring quiz blog
Take the Free Quiz
ecommerce fastlane crowdspring quiz blog
You May Also Like
payday loans loans for bad credit
where can i buy clomid buy clomid