Great SMS marketing enables brands to reach, engage, and grow their mobile audiences like never before. But to do that, you must first understand how your customers prefer to text — so you can guarantee you’ll excite them with every message you send. That’s why we asked shoppers directly about their SMS preferences, so your brand doesn’t have to waste any time guessing.
In July 2021, we conducted a survey in the US, the UK, and Australia to finally uncover what shoppers want from a brand’s SMS marketing program (and what they don’t). The survey was taken by 2,000 consumers across six age groups (16-17, 18-24, 25-34, 35-44, 45-54, and 54+), all of whom had shopped online at least once in the past year.
After analyzing all of the data, we narrowed down a few key takeaways for brands looking to craft the ultimate, mobile-first experience:
Shoppers are selective when it comes to texting
Almost all shoppers are already signed up to receive text messages from brands, but …
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