These Best Friends Are Bringing Inclusivity And Social Impact To The Wine Industry — One Sip At A Time


Have you ever gone out to purchase a bottle of sparkling wine and were overwhelmed by your options?

Best friends Erica Davis and Catherine Carter launched a brand to help wine lovers discover, taste, and learn about sparkling wines and take the stress out of the shopping experience. They founded The Sip, a champagne-and-sparkling-wine-tasting community, where anyone can curate their own luxury experience.

A hand pours the contents of the simple mule into a class, with The Sip’s curated box on display and bottles and fruits on display.
The Sip curates six different boxes of sparkling wine and champagne for special occasions. The Sip

“Our girls nights would be centered around discovering a new bottle of sparkling wine, and we really connected around the joy and the celebratory feeling that you get when you drink sparkling wine,” Erica says. 

Don’t miss an episode! Subscribe to Shopify Masters.

The friends fell in love with the wine-tasting experience, but immediately noticed a large opening in the industry. “The idea to start The Sip sparked around a gap in access and understanding. As two Black girls from Oakland who go into Napa, it was always pressed upon us that we needed to know everything in order to enjoy the experience,” Erica says. 

The Sip Co-founders Erica Davis (left) and Catherine Carter (right) stand side by side with their arms around each other.
Sip co-founders Erica Davis (left) and Catherine Carter bonded over their love for girls nights and sparkling wine. The Sip

The Sip is now a space for discovery, exploration, and education. Erica and Catherine provide a curated experience, allowing people to understand what it is they enjoy about certain grapes or location-specific flavors. “The great thing about The Sip is that we make it OK to not know, but to enjoy,” Erica says. 

Making your business profitable and charitable from the very start

Ever since the inception of the brand in 2019, The Sip has contributed to the East Oakland Community Project, via its Take a Sip, Give a Sip program. “For every box, bottle, or accessory you purchase on our site, we donate 16 ounces of clean water [to people experiencing homelessness],” Erica says. “Thus far, we’ve donated over 7,000 gallons.”

Letting their customers be a part of giving back with every purchase was important to Erica and Catherine from the very beginning.

Two of The Sip’s curated boxes sitting open side by side.
The Sip offers a Deluxe Box, with three of its classic offerings, and a Rosé All Day Box, highlighting three exquisite rosés. The Sip

For Catherine, having that direct give-back element built into every purchase makes managing finances easier. “We’re giving a donation regardless of how the quarter goes, and we tell that to our customers every time they make a purchase, because we want them to know that their purchase is impactful,” she says.

With monthly subscription boxes, corporate gifting, and branded accessories, Erica and Catherine have made their mark on the wine industry. “For us, it’s all about our customers getting to discover something new and different so they can find their own flavor and what they like,” Catherine says.

Tune in to the full Shopify Masters episode to learn how Erica and Catherine packaged and sold a wine-tasting experience and expanded their business through accelerator programs, and why representation matters in the wine industry.

Join 446,005 entrepreneurs who already have a head start.

Get free online marketing tips and resources delivered directly to your inbox.

No charge. Unsubscribe anytime.

This originally appeared on Shopify and is made available here to cast a wider net of discovery.
Leave a Reply

Your email address will not be published. Required fields are marked *

Hawke Media Special Report: August 6, 2020 | Blog | Hawke Media

Hawke Media Special Report: August 6, 2020 | Blog | Hawke Media

Shopify Store Teardown: How To Double Your Average Order Value with Kunle Campbell

Shopify Store Teardown: How To Double Your Average Order Value with Kunle Campbell


Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

You May Also Like
payday loans loans for bad credit
where can i buy clomid buy clomid