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This Is What Consumers Want In Exchange For Their Data


In the past several months, the world of eCommerce has been confronted with an unpredictable host of challenges that could forever change the way that digital brands do business. Playbooks are being rewritten, budgets are being adjusted, and strategies are being redeployed.

Of course, we’re not talking about the pandemic, but the vast privacy overhauls taking place around the world — with states, countries, and major tech companies like Google and Apple all changing their standards.

That’s right. Hiding beneath the bigger headlines of the past year has been a dramatic shift in data policies that could upend long-standing approaches to how businesses find, convert, and engage customers. To prepare for this changing landscape, Yotpo has been asking brands to consider what these privacy changes mean and offering some strategies for how to stay ahead of the curve.

We also commissioned a survey last month to identify what customers want in exchange for their data so that bran …

This story continues at Yotpo

Special thanks to our friends at Yotpo for their insights on this topic.
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