Are You Losing Sales by Not Having a Mobile App?
Right now, there are more than 6.92 billion smartphone users in the world. And by 2027, mobile shopping is expected to make up 60% of all online sales. This shows that it’s no longer a question of if you need a mobile app it’s about how fast you can get one.
In the past, having a mobile app was a “nice-to-have.” But now, it’s a must for any online store that wants to grow. In fact, a study by Criteo found that mobile apps convert 3x better than mobile websites.
Still depending only on your website even if it’s mobile-friendly? You might be losing valuable traffic and sales.
That’s why now is the perfect time to team up with a skilled eCommerce mobile app development company. With the right app, you can offer a smoother shopping experience and bring in more revenue.
In this blog, we’ll break down the top reasons why a mobile app is so important for your online business.
How Mobile Shopping Is Growing Around the World
Let’s face it shopping isn’t what it used to be. Thanks to smartphones, the way people buy things has changed completely.
In 2024, over 4.8 billion people around the world are using smartphones. That’s more than 60% of the global population.
Smartphones aren’t just for calling or texting anymore. People now use them to search for products, read reviews, and shop online all from the palm of their hand.
Did you know that most visits to shopping websites (77%) come from mobile devices? And nearly 7 out of 10 online purchases are made through a phone.
So, if your business doesn’t have a mobile app yet, you’re likely missing a big part of your audience. A mobile app makes your brand easy to reach it’s right there in your customers’ pockets, ready whenever they want to shop.
Why eCommerce Mobile Apps Are Better Than Websites
Mobile shopping is growing fast, and businesses that rely only on mobile websites might struggle to keep up. Having a dedicated mobile app offers a smoother shopping experience, which helps keep customers coming back, increases sales, and builds trust.
Here are the key reasons why every business should invest in a mobile eCommerce app:
Top Pick for Buyers
Mobile apps give shoppers more convenience and faster service compared to regular mobile websites. Studies show that 85% of people prefer using apps for shopping because they are easier to use, navigate smoothly, and have quicker checkout processes.
Apps also offer features like one-tap payments and instant notifications. Plus, they can work even without an internet connection, making shopping easier anytime.
For example, Amazon gets more than 85% of its mobile sales through its app, showing that customers like using apps more than browsing on mobile websites.
Get Ahead of Your Competitors
Many small and medium eCommerce businesses still depend mainly on mobile websites, which opens a great chance for companies that can offer dedicated mobile apps. Launching a mobile app helps your brand stand out and shows that you care about giving customers the best experience.
More and more big retailers are using mobile apps to strengthen their market position. If you release your app before your competitors do, you’ll gain a strong advantage.
Soon, having a mobile shopping app will be standard for all businesses. Starting yours now means you stay ahead instead of trying to catch up later.
Boosted Sales and Conversions
Research shows that mobile apps convert users into buyers three times more than mobile websites because they offer a better, smoother shopping experience.
Apps fix common website problems like slow loading and confusing menus. They also reduce distractions, making it easier and faster for customers to complete their purchases.
Compared to mobile browsers, shopping apps get almost three times more product views and see an 85% rise in items added to carts.
For example, Nike increased its mobile sales by using smart AI recommendations and a simple one-click checkout in their app. A well-designed app makes shopping easier and helps boost your sales.
Boost the Value of Every Purchase
When you don’t have a mobile app, you’re depending on customers to visit your website on their own which makes it harder to boost your sales.
People tend to spend more when shopping through apps. Why? Because apps offer personalized product suggestions, loyalty rewards, and special app-only deals all of which encourage customers to add more to their cart.
For example, Sephora’s app increases average order value by offering smart tools like AI-powered shade matching and exclusive in-app offers. These features keep shoppers engaged and lead to higher spending per order helping brands grow their revenue.
Strengthen Your Customer Messaging
Unlike mobile websites, mobile apps give businesses a better way to stay in touch with their customers using tools like push notifications, in-app messages, and personalized deals.
Push notifications are especially powerful they have an engagement rate of up to 90%, which is much higher than traditional email marketing.
Big brands like Starbucks use push notifications to share limited-time offers, new product launches, and rewards updates. This helps keep customers interested and leads to more purchases.
Having your own app means you can send the right messages at the right time, helping you build stronger relationships and increase customer loyalty over time.
Offer a Tailored Shopping Journey
Personalization plays a big role in keeping customers happy and improving sales.
Mobile eCommerce apps collect useful data like what users browse, buy, and prefer. This helps the app suggest products they’re more likely to want and show special offers that match their interests.
For example, the ASOS app saw a big jump in user engagement after adding personalized content and AI-powered product suggestions. Mobile apps use this smart data to create shopping experiences that feel more personal which helps build customer trust and loyalty over time.
Build Long-Term Customer Loyalty
To build a loyal customer base, businesses need to focus not just on attracting new buyers but also on keeping existing customers happy with rewards and loyalty programs.
Mobile apps make it easy to run loyalty programs that keep shoppers coming back. When customers can earn points or rewards right from their phones, they’re more likely to buy again.
Research shows that 82% of customers are more likely to shop with brands that offer rewards. A mobile app with a smart, easy-to-use loyalty system encourages users to stay engaged and spend more.
Apps also let users track their points, get real-time updates, and unlock special deals, which keeps them excited and motivated to continue shopping.
For example, a simple reward like: “Get a discount after every 5 in-app purchases” can make customers feel valued and bring in more repeat sales.
Cut Down on Cart Drop-Offs
Shopping cart abandonment is a big challenge for online stores because many customers leave just before finishing their purchase.
Mobile apps have lower abandonment rates compared to mobile websites and desktop sites.
One main reason shoppers quit at checkout is unexpected extra costs, which cause about 30% of buyers to drop out.
Other reasons include unclear prices, website glitches, and worries about payment security.
Mobile apps help fix these problems by offering a smooth checkout process, multiple payment options, and clear pricing upfront. This makes buying faster and easier, so fewer customers leave their carts behind.
Improve Support for Customers
Good customer service helps increase sales studies show that 73% of shoppers stay longer and buy more when they get great support. A mobile app makes customer service easier by giving users direct ways to reach help.
App users can quickly connect with support through buttons for phone calls or live chat right inside the app.
Mobile apps also let customers track their orders from purchase to delivery, making the shopping experience better. Because mobile apps run smoothly, these features work faster and more effectively, keeping customers happy.
Keep Customers Coming Back
Keeping existing customers is more cost-effective than finding new ones it can cost up to 25 times more to attract new buyers. Even a small increase of 5% in customer retention can boost profits by 25% to 95%.
Mobile app users tend to shop more often because they return to the app regularly after installing it. In fact, there’s a 50% chance that users will come back to their account within 30 days after making a purchase.
Push notifications in apps are a powerful tool for businesses to send quick updates about flash sales and special deals something that websites alone can’t match.
Create Your eCommerce App with a Top eCommerce App Development Company
Once you understand how important mobile apps are for eCommerce success, it’s time to start planning your app development. Building an eCommerce mobile app can seem challenging at first, but it’s a smart step that can help grow your business.
To make the process easier, it’s best to work with a trusted mobile app development company that offers full support from start to finish.
MMC Global is a top app development company with experience creating advanced eCommerce apps that improve shopping experiences and boost user engagement. We’ve built successful apps like Arrow Recovery, Mdrouz, and C-More each designed with unique features tailored to their audiences.
Our team has the skills to develop apps for all kinds of eCommerce platforms, including marketplaces, specialty stores, and subscription services.
We have a dedicated group of developers, designers, and strategists who work closely with clients to understand their business goals, audience needs, and market trends. This helps us create powerful apps that deliver real results.
