Top health and wellness influencers aren’t always the ones with high follower counts. A creator’s authenticity, credibility, and trust are just as important.
Health and wellness brands especially must research and vet influencers who align with their values and possess the proper credentials. If you’re looking for your next creator, here’s a list of top health and wellness influencers on Instagram, TikTok, and YouTube.
How to choose the right health and wellness influencers
Finding the right health and wellness influencer is key to launching successful, high-converting marketing campaigns.
Wellness influencers typically create content for a specific niche or audience. Their content can range from keto diets and nutrition to mental health and strength training. Plus, vetting health influencers has unique challenges.
With so many possibilities, selecting creators who align with your goals and audience can be overwhelming. Grin helps brands discover and manage influencers, so here are some expert tips to choose the right health and wellness influencer for your brand.
1. Start with your influencer marketing goals and ICP
Your ideal customer profile (ICP) will help you identify health influencers with similar audiences. Then, outline clear campaign goals. Do you want to increase product sales, build brand awareness, or promote an event? You can narrow your list of health influencers to those who’ve done similar brand collaborations.
Note: Whatever your goals, make sure they are clear and attainable and discuss them with your influencers.
2. Analyze credibility and brand fit
For health and wellness brands especially, partnering with the wrong influencer can damage brand trust and reputation. Misinformation is also common in the health space, and it can lead to serious consequences and legal issues.
Credible health influencers typically:
- Reference peer-reviewed science and research in their content
- Avoid making exaggerated or unverified health claims
- Hold credentials (RDs, MDs, CPTs)
Free tool! Vet any creator on Instagram, TikTok, or YouTube instantly with GRIN’s Influencer Analysis Tool.
3. Use GRIN to vet health and wellness influencers
Finding influencers manually is possible, but it’s time-consuming and chaotic.
GRIN’s Creator Discovery Suite helps brands find vetted wellness influencers faster. With it, you can filter creators by content type, follower count, engagement rate, platform, and keywords.
31 Top Health and Wellness Influencers
1. @hannahaylwardhhc
Hannah Aylward is a certified holistic health coach with a focus on gut health and mindfulness. She offers keto and gut-friendly recipes for those seeking to improve their overall health through better eating. In addition to her Instagram, Hannah connects with her audience through her Pinterest and blog.
2. @thefullhelping
Gene Hamshaw is a registered dietician with a loyal Instagram following.
With a focus on vegan cooking, Gene posts thousands of recipes easy enough for people of all skill levels. In addition to her social media activity, Gene is a published cookbook author and moderator for her vegan website, TheFullHelping.com.
3. @minutritionist
Amanda Hernandez is a registered dietitian based in Detroit. She shares nutrition product reviews on her blog The Nutritionist Reviews. Amanda is also active on Pinterest with 35K followers.
4. @foodheaven
Vegetarians Wendy Lopez and Jessica Jones became friends while working together on their Masters degrees in nutrition.
They co-founded Food Heaven and Diabetes Digital, a community for diabetes education and nutritional counseling.
5. @karlatafra
Karla is a Seattle-based fitness and wellness influencer with over 200K Instagram followers. She also teaches yoga and shares content about motherhood, health, and travel.
6. @blogilates
Cassey Ho has been featured in Forbes, Health.com, and Time Magazine. She is the founder of Blogilates, the popular fitness app and community for women.Cassey has become one of the top health and wellness influencers with over 10 million YouTube subscribers and three million Instagram followers.
You can also find Cassey engaging fans on LinkedIn and Blogilates.com.
7. @nicoleferrierfitness
Nicole Ferrier is a competitive bodybuilder. Her main drive in life is fitness and nutrition education. During adolescence, Nicole was a competitive gymnast with an eating disorder.
Today, she is a certified personal trainer and diet coach.
Nicole engages her audiences on YouTube, Instagram, and her podcast Beyond the Bikini.
8. @diabetesstrong_ig
Doctors diagnosed Christel Oerum with type I diabetes. In 2015, she began Diabetes Strong after feeling frustrated with the pitiful amount of accurate information available about diabetes health.
Focusing on nutrition and fitness, Christel informs audiences through her blog and Instagram.
9. @nutritionstripped
McKel Kooienga is the author of the Nutrition Stripped cookbook, a popular mind and body wellness recipe journal for those seeking to improve their health. She shares wellness tips and healthy recipes with over 300K Instagram followers.
10. @bewellbykelly
Kelly LeVeque is a popular guest for media brands like USA Today and Talks at Google. Her passion is nutrition philosophy, and Kelly first entered the spotlight after the release of her book, Body Love.
As an influencer on Instagram, Kelly offers advice on wellness habits for diet, exercise, and daily routine. She also shares health insights on KellyLeveque.com.
11. @freshwaterpeaches
Mariah Elizabeth’s life turned upside down when she found out at age 19 that her many health problems originated from food sensitivities. Since then, she’s learned that the right diet could improve her physical health and transform her mental and emotional well-being.
On Instagram, Mariah shares delicious and creative gluten-free recipes with her fans. She also curates content on her blog Fresh Water Peaches.
12. @activecactus
Sonya is a health and fitness coach with her own apparel brand, Avictia. She promotes nutrition, fashionable activewear, and yoga-style workouts for her fans on Instagram.
13. @theguthealthdoctor – Megan Rossi
Dr. Megan Rossi has a PhD in gut health and started sharing content as The Gut Health Doctor in 2017. Since then, she’s gained over 500K Instagram followers. She educates her followers about the connection between the gut and overall well-being.
14. @hannahbower2 – Hannah Bower
Hannah Bower is an Instagram fitness and wellness influencer and a certified personal trainer. Over 700K people—many mothers—follow Hannah for her honest motherhood content and pregnancy and postpartum fitness programs.
15. @thefitnesschef_ – Graeme Tomlinson
@thefitnesschef_ We often assume eating small amounts of food won’t impact our body composition, and eating large amounts of food will. As you can see, small amounts of food (often regarded as nibbles) can be calories dense and add up to consumption of thousands of calories. These are usually under appreciated. And higher amounts of foods often deemed to be ‘diet ruining’ can be surprisingly lower in calories. These are often over exaggerated. Understanding basic nutrition is always going to be more useful to you than basing your eating decisions on assumptions. #diet #snacks #calories
“The Fitness Chef” Graeme Tomlinson is a health coach and personal trainer popular on Instagram and TikTok. His content debunks nutrition myths and fitness trends like counting calories and misleading “healthy” marketing.
16. @dr.karanr – Dr. Karan Rajan
Dr. Karan Rajan is an NHS surgeon and health educator. He’s become a trusted voice in the health and wellness community with over two million YouTube subscribers and five million TikTok followers.
Dr. Karan often shares gut health tips and recommends healthy foods to eat. He also debunks common health myths.
17. Dr.rachelpaul – Rachel Paul
Rachel Paul is a dietitian who shares easy-to-make weight-loss recipes. She received her PhD in nutrition and behavior change from Columbia University and shares her knowledge on TikTok and Instagram.
18. @nutritionbykylie – Kylie Sakaida
@nutritionbykylie As always, WIEIAD videos should be used only as meal inspiration because everyone’s nutritional needs, preferences, and goals are unique! All recipes are in my cookbook, which is discounted on Amazon and Barnes and Noble until tomorrow 4/7 (link in bio)! Recipes featured: – Satisfying and Savory Oats (pg. 83) – Miso Ginger Sesame Mason Jar noodles (pg. 101) – Red Pepper Hummus (pg. 246) – Italian One-Pot Chicken Pasta (pg. 134) If you order now, you’ll also be able to claim the free pre-order e-Book which includes (also link in bio): – 3 Meal Plans with Grocery Lists – How to Build a Balanced Smoothie – How to Build a Balanced Salad – Balanced Snack Ideas – Low-Sodium Cooking Tips – How to Decode a Nutrition Label Lastly, tickets to LA/NYC book signings on 4/9 and 4/16 are linked in bio! #EasyRecipes #healthyrecipes #dietitian
Registered dietitian Kylie Sakaida shares realistic nutrition tips, healthy meal prep ideas, and recipes on TikTok, Instagram, and YouTube. Under the handle @nutritionbykylie, she’s built a growing community with over three million followers on TikTok alone.
19. @dermdoctor – Dr. Shah
Dr. Muneeb Shah is a dermatologist with nearly 18 million TikTok followers. He regularly reviews viral skincare trends and has collaborated with brands like CeraVe and Neutrogena.
20. @amoderntherapist – Dr. Justin Puder
Dr. Justin Puder is a licensed psychologist and therapist who shares mental health content on TikTok. He often uses humor in his videos to educate his audience about therapy and normalize mental health struggles.
21. @emthenutritionist – Emily English
@emthenutritionist Hot Honey Grilled Peach & Cottage Cheese Toasts An under-5-minute lunch idea with the perfect balance of protein and fibre to leave you full but feeling light. More portion than most high street sandwiches. Summer eating, we are ready! You’ll need 360kcal & 20g protein 60g slice of sourdough 3 tbsp full fat cottage cheese 2 slices Parma ham or prosciutto 1 ripe peach 1 tsp honey A pinch of chilli flakes Fresh basil leaves 1/4 small red onion, finely sliced Olive oil Black pepper Slice the peach into wedges and toss them in a little olive oil with a good crack of black pepper. Grill or sear the peach slices in a hot pan for 1–2 minutes until lightly charred. While they cook, toast the bread until golden. Spread the cottage cheese over the toast, then layer up the slices of Parma ham. Scatter over the finely sliced red onion, followed by the warm, grilled peaches. Warm the honey gently with a pinch of chilli flakes, then drizzle it over everything. Finish with plenty of fresh basil leaves and a final twist of black pepper. #healthyrecipes #healthyfood #easyrecipes
Emily English is a London-based nutritionist with almost two million Instagram and 900k TikTok followers. Her content focuses on healthy meal ideas and wellness tips. She’s partnered with brands like Aveeno, Ninja, and L’Oréal.
22. @joelbervell – Dr. Joel Bervell
Recently graduated medical student Joel Bervell is known as the “Medical Mythbuster” for his viral videos on medical misinformation and racial biases in healthcare.
He has a combined 1.3 million social media followers, including over 700k TikTokers. He’s also the co-creator and host of “The Doctor Is In,” an upcoming animated YouTube show inspiring kids to pursue careers in healthcare.
23. @the.truth.doctor – Dr. Courtney Tracy
Dr. Courtney Tracy is a licensed therapist and mental health content creator.
She’s gained over 1.7M TikTok followers, sharing “therapist reacts” videos and educational content on mental health, trauma, and addiction.
24. @stephgrassodietitian – Steph Grasso
Steph Grasso is a registered dietitian with more than two million TikTok followers. She’s known for her quick meal idea videos on boosting fiber, protein, and other nutrients.
25. @tamkaur – Tam Kaur
Tam Kaur is a wellness influencer and fitness coach. She shares motivational vlogs, gym routines, and personal development content on YouTube, Instagram, and TikTok.
Her 1.6M YouTube audience is mainly young women, who follow her for her inspirational videos on mindset, productivity, and self-love.
26. @thenutritionnarc – Blake Sanburg
Blake Sanburg’s TikTok videos combine snarky humor with science-backed nutritional advice. He shares product reviews, challenges wellness trends, and documents his diet and fitness journey with 500K followers.
27. @drjulie – Dr. Julie Smith
@drjulie 👉 Have you spotted any of these? You might want to keep this saved to refer back to. Sometimes the signs that are easier to notice are those that appear in our own reactions. For example, being around someone who is emotionally immature can feel exhausting. There is a sense of always having to walk on eggshells to accommodate their tendency to perceive almost anything as criticism and the intense reaction that follows. That highly defensive reflex might be volatile, but it can also be more passive aggressive. So, every now and then you notice you are being ignored and the guessing games begin as you try to work out what you have done wrong. When you love someone who is emotionally immature, it is natural to yo-yo between working hard to gain their approval and occasionally rejecting them out of frustration. But rather than going round in circles with them, breaking that cycle comes from making the radical decision to stop seeking validation and approval from someone who is not emotionally mature enough to give it. 👉For more insights on when it’s difficult to be with others, check out my new book ‘Open When…’ It was an instant No.1 Sunday Times Bestseller. Available for limited time with up to -48% discount. Also check out my million copy bestselling 1st book ‘Why Has Nobody Told Me This Before?’ Up to 60% off right now. Both are available in across the world in over 35 languages in audio and ebook. Both links in my bio. If you brought a copy of either thank you for the support 🙏.
Dr. Julie Smith is a clinical psychologist and a health and wellness influencer. She educates her 4.8 million TikTok audience about therapy, stress, depression, and other mental health topics.
28. @nurseblake – Blake Lynch
Nurse and comedian Blake Lynch went viral for his funny skits on Instagram and TikTok. He shares authentic, comedic videos that show what it’s like to work in healthcare and emergency medicine.
29. @Megsquats – Meg Gallagher
Fitness coach and weightlifter Meg Gallagher’s mission is to “get a barbell in every woman’s hands”. On her YouTube channel Meg Squats, she shares strength training and postpartum workout routines for women.
30. @doctor.mike – Dr. Mike
Dr. Mike is a family medicine doctor with over 14 million YouTube subscribers. He’s also one of the most followed doctors on Instagram with over four million followers. He first gained attention through his doctor reaction videos to medical shows like Grey’s Anatomy.
Since then, Dr. Mike created a wide range of health-focused content including interviews with celebrities and other doctors. He’s partnered with AstraZeneca, Bioderma, and the American Osteopathic Association (AOA).
31. @DrDrayzday – Dr. Dray
Dr. Dray is a dermatologist and skincare expert with 2.5 million YouTube subscribers. She’s known for educating her audience about skincare ingredients and their impact on aging and overall health. She also shares popular shopping haul videos, where she visits Costco, Dollar Tree, and other retailers and reviews affordable skincare products.
32. @AbbeysKitchen – Abbey Sharp
Abbey Sharp is a registered dietitian with 700K YouTube subscribers. She challenges diet culture and nutrition myths on her channel, and posts reaction videos reviewing celebrity diets and “What I Eat in a Day” content.
Conclusion
Working alongside health and nutrition influencers is one of the most effective ways to promote your products and services. Not only will you enjoy plenty of user-generated content and sales, but you’ll get a closer look at how your brand can impact your customers’ health and wellness.
If you’ve selected your creator team carefully, you can lean on them to help you build the kind of campaign that will scale your business and transform the lives of others.
Not sure how to find the right creator for your brand? Identify the right influencers in just a few clicks with GRIN.
