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Email Marketing Strategy: Top Ideas To Implement From GlockApps

Just imagine how your business can grow if you get your email marketing strategy right.

Many new potential customers will be able to receive valuable messages from you, and you, in turn, will be able to send them profitable offers. In this article, we’re going to look at 5 email marketing strategies you can implement in your company to boost your success.

Key Takeaways

  • Glockapps is a successful ecommerce brand that sells glocks and firearm accessories. Their strategies can provide valuable insights for other ecommerce businesses.
  • Having a clear unique selling proposition (USP) helps differentiate your brand. Glockapps focuses on being the go-to store for glock parts and accessories.
  • Optimizing your website for conversions is crucial. Use high-quality product images, detailed descriptions, customer reviews, and prominent calls-to-action.
  • Email marketing is a powerful tool for engaging customers. Send targeted campaigns based on customer behavior and preferences. Offer exclusive discounts to email subscribers.
  • Leveraging user-generated content builds social proof and trust. Encourage customers to share photos and videos featuring your products.
  • Continuously split test and optimize your website and marketing campaigns. Small improvements can lead to significant gains in conversion rates over time.

1. Build Your Emails Simple and Contextual.

People receive a lot of emails a day. And with so many emails vying for attention and calls to action, yours can easily get lost in the masses. The best way to stand out is to make your messages contextual, which will make them more relevant to your customers and encourage them to open them.

Provide customers with offers based on their previous purchases and also take into account the seasonality of goods and services. So, regardless of the type of email campaign, make sure it’s relevant to the recipients and meets their needs and interests. To make contextualization effective, companies need to segment users into different groups based on their actions and behavior.

2. Monitor Email Deliverability.

Email deliverability is something that has challenged marketers since email marketing has existed, but with email becoming a popular marketing tool, the impact of this matter is even greater. Improving your email performance gives you a better chance of people receiving and engaging with your email. Send emails only to the groups of people who are most likely to open them. This tells provider algorithms that your emails are not spam and keeps them in the inbox or promo folder.

To a lesser extent, the content and coding of your emails also affect the deliverability. Essentially, emails that look wrong or unreadable are more likely to be deleted by receivers and get spam complaints, affecting future deliverability. Therefore, using a reliable HTML email checker to preview your message and ensure maximum visibility and compatibility across devices and platforms is crucial. Try a comprehensive spam testing tool Inbox Insight from GlockApps, where you will find an HTML checker in the Content Analysis tab of your deliverability report.

3. Deal with Unsubscribes Strategically.

It’s hard to build a mailing list, so it can be frustrating to see unsubscribes grow after all the hard work. It is absolutely essential to provide email readers with the opt-out mechanism required by all basic email marketing laws. Plus, if you complicate this process, it will have a bad effect on the reputation of the brand and the attitude of customers. Allowing uninterested customers to opt out also works in your favor and keeps your email list healthy and requires less screening and validation.

4. Include User-Generated Content.

Statistics say that user-generated content (UGC) is a great idea to increase brand awareness and encourage subscribers to buy. When people see other customers enjoying your brand, they often want to learn more and try your product as well. Integrating things like clients’ photos, videos, testimonials, and stories into your email content creates a sense of community and leads to more clicks.

In the beginning, it’s hard to create content based on user feedback because it doesn’t exist yet, so consider starting a hashtag campaign. Having people tag you on social media and mention your products under a specific hashtag is a great and quick way to spread the word and collect valuable UGC. Such content helps create a community around your brand that connects you and your customers.

5. Connect to Social Networks.

Social media is the life of most of your customers. They spend the vast majority of their day in them, so this should not be neglected. For your strategy to be effective, include social networks in it. There are many ways these two top digital marketing channels can interact to help expand your brand’s reach. Be sure to include CTAs and social media icons in your email campaigns and newsletters.

Create powerful marketing campaigns and test email spam regularly to get maximum results. Email deliverability is critical, so choose a reliable spam testing tool like GlockApps that will help you spot problems in time and provide helpful tips to resolve them. Use these 5 useful ideas and send effective messages to your customers.


By studying the success of Glockapps, ecommerce businesses can adopt proven strategies to enhance their own performance. Developing a strong USP, optimizing for conversions, leveraging email marketing, and harnessing user-generated content are key takeaways that can be applied across various industries. Implementing these insights requires a commitment to continuous improvement and a customer-centric approach. By focusing on these areas, online businesses can position themselves for long-term growth and success in the competitive ecommerce landscape.

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