Top marketing statistics for retail and hospitality businesses 👇 We’ve compiled this handy reference list of retail and hospitality marketing statistics. This list will be updated on a regular basis. Loyalty marketing is a marketing strategy that retailers of all sizes use to increase the lifetime value of their customers through incentivizing and rewarding repeat purchasing.
Customer segmentation is the process of dividing customers into groups, allowing retailers to do more targeted and effective marketing. Segmentation is an antidote to low database engagement and declining email open rates.
Pro-tip: Get even more personalized and use merge tags in your SMS campaigns—include loyalty points balance, first name and more.
With marketing automation, you can reach the right customers, with the right message at the right time. Send exclusive Black Friday deals and offers to your existing customers. Rubber Monkey sent customers an extra $10 voucher to use over and above their Black Friday purchases.
Referral programs reward existing customers for introducing friends, family or colleagues to your brand. They work by offering incentives such as points, discounts, or other rewards in return.
Read more: Ways to provide incentives for customer referrals
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Sales & shopping habits
Here are some of the top trends and insights into consumer behavior in 2022.
Loyalty statistics
Segmentation statistics
SMS marketing statistics
When used in the right context, SMS remains one of the most powerful marketing tactics on the block.
Marketing automation statistics
Customer experience statistics
Referral & word-of-mouth statistics
Published Sep 23, 2022 3:59:44 PM