You’ve heard about the incredible benefits of branded merchandise products and want to try them. But with so many promotional products available, it’s hard to know what kind of products to choose for your customers.
It’s hard to know where to start with promotional products, but in this guide, we’ll outline the top promotional products trending in 2024 to help you find the best product for your next marketing campaign.
Key Takeaways
- Promotional products are items with a company’s name, logo or message given out for free to promote the brand. They are a cost-effective way to get a company’s name in front of many potential customers.
- Some of the most popular and effective promotional products include t-shirts, pens, calendars, tote bags, mugs, USB drives, and stress balls. These items are useful, kept for a long time, and help increase brand recognition.
- When choosing promotional products, consider your target audience, budget, and marketing goals. Select items that are practical, high-quality, and relevant to your industry or customer base.
- Distribute promotional items at trade shows, events, product launches, as customer gifts, and through employee programs. This gets your brand in front of more people in a positive way.
Eco-Friendly Products
More and more people today want a greener planet, which makes eco-friendly promotional products an easy choice. Promotional product websites like https://www.saveyourink.com/ offer a wide range of eco-friendly options, such as:
- water bottles
- umbrellas
- notebooks
- pens
Eco-friendly products are a great way to promote your brand because they show potential customers that your company values the environment and is committed to sustainability. Eco-friendly products also come with attractive designs and many are made from high-quality materials.
Eco-friendly products can also be a great way to ensure your customers aren’t harmed by using your product. For example, eco-friendly water bottles are free from harmful plastics.
Tech Gadgets
Tech gadgets like flashlights, mini-speakers and Bluetooth earphones are high-value products that many customers find useful, which increases brand trust and loyalty.
Health and Wellness Products
Health and wellness products are another great category of promotional products, especially if you know your target audience is health-conscious. Some popular health and wellness products include:
- water bottles
- stress relief balls
- sports balls
- lunch sets
- gym bags
Customers who prioritize living a healthy lifestyle tend to use these products more often. For example, customers who exercise regularly may bring branded water bottles to the gym several times a week, giving your business promotional items plenty of exposure to other potential customers.
Customizable and Personalized Items
Give promotional products like pens or notebooks a personal touch by adding your customer’s name or a personal note. Customized branded merchandise for loyal customers can be a great way to show appreciation and maintain long-term relationships.
Office Supplies
Branded office supplies are always a popular choice. With promotional product companies like Save Your Ink, you can choose from a wide variety of branded office supplies to give to your customers, such as:
- pens
- mousepads
- calendars
- clocks
- boxes
If you sell to other businesses, office supplies work great as promotional products. Customers will use your products every day and when they need to hire someone who offers your service, you’ll be first on their list. Promotional office supplies are also inexpensive, another reason why they’re a top promotional product for 2024.
Apparel and Accessories
Branded apparel and accessories are top promotional products because they appeal to a wide range of customers and when customers wear your branded apparel they are effectively walking billboards for your brand.
There are apparel and accessory options for nearly every type of customer. For example, if your company sells to young women, you can use branded scrunchies or hair ties as promotional products. Apparel and accessories also have a long lifespan, which makes this product type a cost-effective option.
Smart Packaging
Smart packaging is an innovative way for companies to promote their brand digitally.
Smart packaging is different from traditional promotional products because companies offer digital products through smart packaging. Smart packaging usually includes an NFC tag or a QR code that customers can scan to get access to a digital product.
A digital product could be bonus content, games, apps or any other useful digital content. Branded digital products are so effective because the possibilities are endless, and companies can tailor digital solutions to meet their target audience precisely.
If you’re looking for an innovative way to engage with customers and build customer relationships, smart packaging is a great option.
In conclusion
Business promotional items are one of the most effective ways to connect with customers, build customer loyalty and boost brand awareness. Choosing eco-friendly products, health and wellness products or tech gadgets can help you capitalize on current consumer trends.
Office supplies, apparel, and accessories are also great promotional products because recipients often use them, thereby promoting your brand to many people. If you’re looking for a more innovative option, you can use smart packaging to offer your customers digital gifts, such as apps or bonus content.
Essential Industry Insights for Further Reading
- 2021 Top 40 Promotional Products Suppliers: ASI Central ranks the top promotional products suppliers by annual revenue, providing insights into industry leaders and trends.
- 21 Promotional Products Trends for 2021: Quality Logo Products shares the latest trends in promotional items, helping businesses stay current and select effective products.
- 5 Tips for Choosing the Best Promotional Products: Polyconcept North America offers expert advice on selecting promotional products that align with a company’s goals, target audience, and budget.
