Top-Tier European Loyalty Programs That Will Inspire Your Brand


According to Yotpo’s State of Brand Loyalty 2022, shoppers in the UK will happily participate in loyalty programs; when asked which industry’s loyalty programs they would most likely join, survey respondents cited Food & Beverage (67.2%), Beauty & Cosmetics (59.1%), and Fashion & Apparel (55.4%) brands as their top answers.

Loyalty is becoming an increasingly important tool for brands’ acquisition and retention efforts alike, and as our data shows, shoppers expect their favorite brands to offer a top-tier program. Dive into these six European brands creating exceptional customer experiences with Yotpo Loyalty.
1. Revolution Beauty
Founded in 2014 by Adam Minto and Tom Allsworth, Revolution Beauty has completely disrupted the beauty industry by focusing on accessibility. Whether it be their affordable price point or diverse shade ranges, the brand is dedicated to making beauty inclusive for everyone.
What were they looking to achieve?
Revolution Beauty wanted to …

This story continues at Yotpo

Special thanks to our friends at Yotpo for their insights on this topic.
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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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