According to Yotpo’s State of Brand Loyalty 2022, shoppers in the UK will happily participate in loyalty programs; when asked which industry’s loyalty programs they would most likely join, survey respondents cited Food & Beverage (67.2%), Beauty & Cosmetics (59.1%), and Fashion & Apparel (55.4%) brands as their top answers.
Loyalty is becoming an increasingly important tool for brands’ acquisition and retention efforts alike, and as our data shows, shoppers expect their favorite brands to offer a top-tier program. Dive into these six European brands creating exceptional customer experiences with Yotpo Loyalty.
1. Revolution Beauty
Founded in 2014 by Adam Minto and Tom Allsworth, Revolution Beauty has completely disrupted the beauty industry by focusing on accessibility. Whether it be their affordable price point or diverse shade ranges, the brand is dedicated to making beauty inclusive for everyone.
What were they looking to achieve?
Revolution Beauty wanted to …
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