Key Takeaways
- Dominate your market by building a memorable brand and using targeted ads for top visibility.
- Follow a clear plan that includes choosing the best website platform, getting legal help, and regularly promoting your business online.
- Engage genuinely with customers by creating a brand they trust and interacting on social media.
- Discover how simple tools can help you design a professional logo and how social media ads can directly reach interested customers.
A successful ecommerce website is essential for bolstering your high street sales, increasing profit margins and enhancing your business’ brand awareness.
Whether you’re a start up business just getting into the ecommerce scene, or you’re a fully established business, there are a number of ecommerce essentials that will help your company to thrive online.If you’re hoping to create a successful ecommerce business, here are five top tips to get you started.
Build a Brand
Building a brand is essential for your business’ survival against competitors, and will enable you to create a look that will resonate best with your company.
You might want to start with creating a logo using software like Canva. With ready made templates, a wide array of fonts, and graphics to choose from, you can create an effective logo in no time.Â
Choose the Best Online Platform
An excellent ecommerce website is all about finding which platform to host your site on. There are a variety of different builds out there including Squarespace, WooCommerce and Shopify to name just a few.
Figuring out the kind of support and expertise you need from your chosen platform will allow you to make an informed choice about which one will benefit your business the most.Â
Each platform has different advantages and disadvantages, so finding one that best fits the aesthetics, SEO quality or ease of use that you’re looking for will take you a long way towards success.
Get a Good Solicitor On Board
A good solicitor is essential for businesses, and will give you that much needed helping hand in the case of a legal claim that is made against you or your business.
Solicitor firms like Dickinson Parker Hill are renowned for their work on employment law, and will be an asset to your company’s legal defence in the event of a claim.
Whether there is a health and safety incident, sudden dismissal of an employee, or redundancy, or advice needed for maternity leave, having a fantastic solicitor on board will take all the legal stress out of the picture for you.
Advertise on Social Media
Social media advertising is a great way to publicise your business right in front of your target audience. By paying for sponsored posts, you can appeal to particular demographics and search interests.Â
This will provide you with essential brand awareness, and allow customers to interact with your brand by following, liking, commenting and visiting your company’s website to make a purchase.
Platforms like Facebook and Instagram run ads to push your posts to the top of your target user’s news feed, gaining you essential exposure. Choose specific posts, or start a campaign – the choice is yours!
Use Paid Ads to Support Your Site
Whilst paid ads can be used on social media, they are also extremely valuable in search engines. Use PPC to push your ads about the organic search fold, making your site the first thing a potential customer’s eyes land on.
Using Google Analytics to monitor the success of your PPC ads will show you how many customers they attract.
Do you have any tips for creating a successful ecommerce business? Share your thoughts in the comments section below!
