Branding

Tortuga’s Content Playbook: How To Use Content To Make Your First Million

tortuga’s-content-playbook:-how-to-use-content-to-make-your-first-million

FredPerrotta_BlogGraphic_1

Finding the kind of content that resonates with your audience takes a lot of trial and error.

…and isn’t necessarily intuitive.

So when Fred Perrotta, Co-founder & CEO of Tortuga Backpacks, a brand geared toward millennial travelers, started a blog for the brand, he wasn’t sure exactly what he should be writing about.

So he just started to try a bunch of things.

And eventually struck gold with a topic he never would have expected: packing guides for specific destinations.

And if you take one look at their blog, you’ll see a ton of examples. Packing guides for Mexico, Morocco, Portland, if you’re going, they probably have a list for you.

So we asked Fred to share some of his content secrets to help you get to that first million and beyond.

You can tune in above👆 on Apple Podcasts, Spotify, Stitcher, or anywhere you get your podcasts.

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On this episode, you’ll learn:

  • The book that inspired their business.
  • How their content strategy drives traffic and purchases.
  • How you can use products that aren’t selling as part of a welcome offer.
  • Why you need to focus on 1-2 channels.

What to listen for:

  • [2:27] Lessons from The 4-Hour Workweek.
  • [9:31] What moved the needle for more repeatable sales.
  • [11:23] Why they publish who their ideal customer is.
  • [15:15] How their marketing team has changed over time.
  • [17:03] Driving repeat purchases for a product that’s built to last.
  • [24:41] What their content and email strategy looks like.
  • [26:44] How to plug your product in content.
  • [29:58] Advice for scaling to your first million in sales.

Links to love👇👇

Topics:
Ecommerce Brands
Ecommerce Marketing
Podcast

This article originally appeared in the Privy blog and has been published here with permission.

About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of VisionPros.com, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain a competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.