Tortuga’s Content Playbook: How To Use Content To Make Your First Million

Finding the kind of content that resonates with your audience takes a lot of trial and error.

…and isn’t necessarily intuitive.

So when Fred Perrotta, Co-founder & CEO of Tortuga Backpacks, a brand geared toward millennial travelers, started a blog for the brand, he wasn’t sure exactly what he should be writing about.

So he just started to try a bunch of things.

And eventually struck gold with a topic he never would have expected: packing guides for specific destinations.

And if you take one look at their blog, you’ll see a ton of examples. Packing guides for Mexico, Morocco, Portland, if you’re going, they probably have a list for you.

So we asked Fred to share some of his content secrets to help you get to that first million and beyond.

You can tune in above? on Apple Podcasts, Spotify, Stitcher, or anywhere you get your podcasts.