Total Retail: Route CEO On Why Returns Are Reshaping Retail

Route CEO Eric Kobe Authors Column in Total Retail on the Rise of the Try-On Economy

In a new Total Retail column, Kobe explores how the rise of the try-on economy is forcing retailers to rethink returns as a core operational challenge. With 82% of shoppers saying easy returns influence whether they buy from a new brand, Kobe outlines four strategies for managing returns more strategically while protecting margins and customer trust.

Read the full article here.