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Track And Optimize Email Campaign Conversions For Your Amazon Store


Bernard Meyer

Bernard Meyer

Content Growth Marketer

Reading Time: 3 minutes

Ecommerce businesses are increasingly turning to Amazon as a way to help promote and sell their products to a much bigger audience. In fact, there are an estimated 6.2 million total Amazon sellers all over the world.

Because of the growth of Amazon sellers, we’re really excited to announce Omnisend’s newest integration with Amazon Advertising.

From now on, Amazon retailers using Omnisend will be able to measure and optimize their email marketing ROI, get a deeper understanding of the full Amazon conversion funnel, and improve their marketing decisions based on the performance of their email campaigns. 

All of this means one big, very important thing: increased sales, more consistently.

Get insights on how email marketing drives your Amazon sales

Previously, it was pretty difficult for Amazon retailers to link their marketing activities and their Amazon sales in order to understand how their campaigns affected their sales.

However, with Omnisend’s new Amazon Advertising integration, Amazon retailers will be able to get better insights on their marketing performance, measure and compare them, and finally improve them over time to boost their Amazon sales.

Our Amazon Advertising integration will allow Amazon retailers to:

  • Measure and optimize your email marketing ROI
  • Gain insights into your complete Amazon conversion funnel, including clicks, detailed page views, add to carts, purchases, and sales driven from your email campaigns
  • Compare your email marketing performance with other marketing channels in your Amazon Advertising dashboards

While the Amazon integration is available to all Omnisend users on any plan, it will only be useful for those users that are currently selling products on Amazon. 

Once integrated, those retailers will be able to see a wide range of email marketing results in their Amazon dashboard. This includes things like:

  • click details 
  • detailed page views 
  • any items added to cards 
  • total purchases 
  • units sold 
  • total add to cart 
  • total units sold 
  • total sales 
  • and more

Currently, it will be possible to track conversions from email marketing only in the Amazon dashboard. Omnisend is working hard on creating a new dashboard in the Omnisend reports to represent the Amazon conversion metrics so that you can more easily track everything in one place. 

Click here to learn how to easily set up Amazon Advertising on Omnisend.

Earn Amazon bonuses

The Brand Referral Bonus is a new Amazon program which was designed to give US Seller Brand Owners the opportunity to earn a bonus for product sales driven by non-Amazon marketing efforts (like Omnisend’s email and SMS marketing) as measured by Amazon Attribution. 

The Brand Referral Bonus allows retailers to earn bonuses averaging 10% of their product sales that will be credited towards their referral fees on a monthly basis. The more traffic that retailers bring to their Amazon stores via non-Amazon marketing efforts, the more opportunity retailers have to earn a bonus.

In this way, the Brand Referral Bonuses can help retailers to accelerate their growth, save money and advertise more efficiently.

In order to join Brand Referral Bonus Program, retailers need to:

  1. Join the Brand Referral Bonus program.
  2. Log in to the Amazon Attribution console to generate tags and apply them to your non-Amazon marketing campaigns, like Omnisend. Existing campaigns using Amazon Attribution tags will become automatically eligible from the time you enroll in the program.
  3. Download your weekly bonus report in Seller Central for an update on your bonus. 

Important: As of now, the Brand Referral Bonus program is available only to US Seller Brand Owners. However it’s planned to be available for all Amazon retailers in the near future.

Track and improve without the worries

With Omnisend’s Amazon Advertising integration, Amazon retailers will now be able to more easily and confidently build their email marketing campaigns on Omnisend.

Because they’ll be able to track and improve those campaigns within Amazon, retailers will have better sales and scale up their business that much more quickly.

Ready to boost your Amazon sales by measuring & optimizing your email marketing?


Special thanks to our friends at Omnisend for their insights on this topic.
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