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From Brick-And-Mortar To Online: Transitioning Your Retail Resume To E-commerce

As the retail landscape continues to evolve, many professionals are finding themselves at a crossroads. The shift from brick-and-mortar stores to online platforms is not just a trend—it’s a seismic change in the industry. 

For those with a background in traditional retail, the transition to e-commerce can seem daunting. However, with the right approach, your brick-and-mortar experience can be a valuable asset in the e-commerce world. 

Here, we will guide you through translating your retail experience into e-commerce-relevant skills and share the success stories of those who have made the switch successfully.

Look into finding a resume writer who can expertly highlight your transferable skills and optimize your resume for e-commerce roles.

Key Takeaways

  • Highlight your customer service skills. Experience helping customers in retail stores translates well to providing great service to online shoppers.
  • Emphasize any experience you have with technology. Familiarity with POS systems, inventory software, and online tools is very relevant for e-commerce roles.
  • Quantify your achievements with data and numbers. Specify sales targets you’ve hit, customer satisfaction scores, or efficiency improvements you’ve made.
  • Tailor your resume to the specific e-commerce job. Study the job description and mirror the language and requirements in your resume.
  • Consider getting an e-commerce certification. Taking an online course shows you’re serious about transitioning into the e-commerce field.

Understanding the Shift

The retail industry has seen a significant shift towards e-commerce, driven by advancements in technology and changing consumer behavior. In 2023, online sales accounted for over 20% of total retail sales, and this number is expected to grow. This transition has created a demand for professionals who understand both traditional retail and digital commerce.

Translating Brick-and-Mortar Experience into E-commerce Skills

1. Customer Service and Engagement

Brick-and-Mortar: In-store customer service involves direct interaction with customers, addressing their needs, and providing personalized shopping experiences.


  1. Highlight your ability to engage customers through various online channels.
  2. Emphasize your experience with customer service tools like live chat, email support, and social media interactions.
  3. Showcase any experience with CRM (Customer Relationship Management) systems that track and analyze customer interactions.

2. Sales and Inventory Management

Brick-and-Mortar: Managing sales and inventory in a physical store requires accuracy, attention to detail, and an understanding of supply chain logistics.


  1. These skills are crucial for managing online sales platforms and marketplaces. 
  2. Mention your experience with inventory management software, order fulfillment processes, and logistics coordination. 
  3. Familiarity with platforms like Shopify, Magento, or WooCommerce can be a significant advantage.

3. Merchandising and Visual Display

Brick-and-Mortar: Creating appealing in-store displays to attract customers and drive sales.


  1. Translate this to digital merchandising. 
  2. Highlight your experience in creating visually appealing product pages. 3. Optimize product listings with compelling descriptions and high-quality images.
  3. Use A/B testing to determine the most effective presentation strategies.

4. Marketing and Promotions

Brick-and-Mortar: Executing in-store promotions, loyalty programs, and local advertising campaigns.


  1. Emphasize your knowledge of SEO (Search Engine Optimization), SEM (Search Engine Marketing), email marketing, and social media advertising. 
  2. Experience with tools like Google Analytics, AdWords, and social media platforms can be valuable.

5. Data Analysis and Reporting

Brick-and-Mortar: Analyzing sales data, customer feedback, and inventory levels to make informed business decisions.


  1. Data is at the heart of e-commerce success. 
  2. Highlight your ability to analyze web traffic, conversion rates, customer behavior, and sales metrics. 
  3. Proficiency with data analytics tools such as Google Analytics, Excel, and BI (Business Intelligence) software is crucial.

Success Stories

Case Study 1: Sarah’s Journey from Store Manager to E-commerce Specialist

Sarah, a former store manager at a major retail chain, successfully transitioned to an e-commerce role by leveraging her customer service and sales experience. She enrolled in online courses to learn about digital marketing and SEO. Today, Sarah works as an E-commerce Specialist, managing product listings and online marketing campaigns for a famous fashion brand.

Case Study 2: David’s Path from Visual Merchandiser to Digital Content Manager

David worked as a visual merchandiser for several years, creating engaging in-store displays. He transitioned to e-commerce by focusing on digital merchandising and content creation. David took online courses in graphic design and learned how to use tools like Adobe Photoshop and Illustrator. Now, he manages digital content for an online retailer, ensuring that product pages are visually appealing and optimized for sales.


Transitioning from brick-and-mortar retail to e-commerce is a journey that requires a willingness to learn and adapt. By translating your existing skills into the digital realm and acquiring new knowledge in key areas, you can successfully navigate this shift. 

The demand for professionals who understand both traditional and online retail continues to grow, and your experience can be a valuable asset in the e-commerce world. Embrace the change, invest in your skills, and leap into the exciting world of e-commerce.

Essential Industry Insights for Further Reading

3 Essentials For An eCommerce Store (That Help With Success)

3 Essentials For An eCommerce Store (That Help With Success)

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