Twitter Marketing For Successful E-commerce

At dawn, social media platforms were made simply for communication; now, their functionality has extended to E-commerce and marketing tools.

Extensive customer outreach, instant marketing, direct communication with the target audience, ad diversity, and audience filters – social media offers all the tools for establishing proper B2B and B2C communication. 

Twitter is a popular platform, with up to 600 million active users daily, which is a great source of reaching potential clients. Twitter features the lowest CPM ranges – from $1 to $10, which makes it one of the most affordable ad grounds. Wide audience access and low ad pricing make a perfect combo for every E-commerce business. Let’s learn how to make use of it.

Why Use Twitter for E-commerce?

1. Customer engagement

Business profitability depends on the customer’s active engagement; Twitter works best for it.

Users value Twitter for on-spot and concise tweets, which carry a significant informational load and stimulate the shoppers’ interest. This, in turn, creates more leads and improves the close rates. 

2. Target audience extension

Twitter’s global extension allows businesses to reach and engage a wider audience, which increases the business’s market share. Another great feature is multilingual support. The tweets are available in 34 languages, which eliminates all the borders between businesses and clients. 

3. Brand voice development

Twitter, unlike other popular social media, still maintains its high level of credibility among users. Therefore, it is the best space for cultivating the brand voice and personality, attracting potential clientele, and building an online presence. 

How to Use Twitter for E-commerce?

1. Profile optimization

Twitter is all about efficiency and quality; the business profile should follow the same principle. 

Brand recognition starts with consistency across all the profiles and platforms: 

• Brand name, color palette, communication style –  everything should follow the same strategy, with no exceptions.
• The Twitter bio should be catchy and short, yet meaningful. 
• Grammar and punctuation should be beyond reproach. Mistakes deteriorate the overall impression of tweets.
• Regular Twitter profile check-ups help spot and delete tweets that are irrelevant to the current market conditions.  
• Hashtags should be memorable and easy to find. 

The Twitter profile is like a business card, make sure it delivers the right message to your audience.

2. Content Management

E-commerce success is highly dependent on the quality of the content, which attracts and engages the audience. The content follows two major goals – provide informational value and maintain the audience’s interest. 

The content strategy should be built according to the buying persona, and concentrate on their pain points and interests. Besides, it is important to implement SEO strategies regarding keywords, to make business offers more discoverable. 

Twitter content might include product-related information, polls, questions to the audience, announcements about sales and promotions, video training, facts, witty jokes, and more. Twitter interaction boosts the activity of the target audience, attracts potential audience members, and helps to establish credibility between businesses and their clients.

In case some pieces of content don’t show the right effect, it is better to delete them with the help of additional tools, as the ‘Twitter delete tweets’ function is rather slow.

3. Hashtagging

Twitter’s life and activities are fully guided by hashtags. Proper hashtagging elevates a brand’s visibility, attracts new users, and allows businesses to analyze their competitors. Yet, balance is important; the usage of more than two hashtags in one tweet looks excessive. 

4. Scheduling

Regular tweeting is important, yet, its efficiency is based on proper timing. 

According to research, users are most active during lunch breaks – 12 pm-3 pm, while the most active days are Fridays (evenings), Saturdays, and Sundays. Timing also depends on the target audience and their daily routines. 

Scheduling allows users to manage their ‘tweeting time’ and, thus, reach their best productivity. 

5. Analytics

Data analysis is the core of business performance, as its timely insights allow business to manage their strategies and adapt to the ever-changing customer needs.

The analytics provides information about:

• Hashtags – the most popular ones.
• Impressions – the number of times the tweets appeared on the timeline of the followers.
• Engagement – the number of likes, favorites, click-throughs, retweets, replies, etc. 
• Top tweet – the most engaging tweets. 
• Contributors – efficiency of contributors and their tweets. 

All the statistics show whether the interaction follows the right path, and allows businesses to foster changes for better results. 

The Final Thoughts

Twitter is a popular social media platform and a powerful marketing tool. Not only does it boost sales and revenue, but it also engages users in active communication and interaction. Twitter allows businesses to establish their online presence, reach their target audience, and establish trust-based relationships with their clients. 

A properly elaborated Twitter strategy drives more leads and conversion rates, thus, amplifying the business profitability.