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2 Types Of Animation: How Can Marketers leverage Them For Their Campaigns?

In a bright room, a man in an orange sweater uses a graphics tablet to craft an illustration on his computer screen, perfecting his designs for a Shopify-driven ecommerce platform.

In recent decades, the animation industry’s success has been marked by astronomical growth in the gaming and creators arena. 

Since it’s already a billion-dollar industry, it pays more to see what’s in it for marketers and how they can leverage the classical 2D, versatile, and more realistic 3D animation techniques to light up their ad campaigns. 

In this blog, we’ll cover the two most vital types of animation, 2D and 3D. We’ll look at the striking differences and the similarities between the two. 

So, if you’re someone who adores animated content but is unsure how to use it to your advantage in the marketing realm, then this blog is just perfect for you.

So, make sure to dive in!

Key Takeaways

  • 2D animation offers a classic, nostalgic appeal and is cost-effective for marketing, particularly suitable for SaaS products.
  • 2D animation facilitates iconic brand building through memorable characters and storylines.
  • 3D animation provides lifelike detail and depth, ideal for premium branding and illustrating technical concepts.
  • 3D animation is perfect for creating immersive customer experiences, leveraging its ability to produce interactive and realistic content.
  • Both 2D and 3D animations have unique advantages and can be selected based on marketing goals and budget constraints.

1. 2D Animation: How’s it attractive for SaaS Products?

Regarding marketing, 2D animation can be of a variety of services. 

Whether you want to create a logo animation, a brand mascot, a character-playing comic book, or even something out-of-the-ordinary, you can experiment with 2D animation for marketing your own software product. 

Why not?

1. Classic appeal: 2D animation triggers nostalgia

The fact that 2D animation can be gold for marketers is evident through its classical appeal. It’s simple, beautiful, and nostalgic. Watching a 2D animated video will surely kick in the nostalgia you and I have for our favorite Disney characters from your colorful childhoods. 

Having your 2D animated-themed video with funny and witty characters can bring those childhood memories alive, making the experience far more memorable than a usual ad you would watch on social media. It pays more to consider this exciting option for your SaaS product. 

2. Light on the pocket: 2D animation meets affordability

Ideally, any SaaS marketer or those striving in the B2B space are always looking for a cost-effective way to market their product. 

While the product is often technical, making it difficult for anyone to comprehend the message, you, being a product marketer, need to go out of the way and come up with something extraordinary not just for a presentation but probably the best tool to aid faster comprehension. 

That’s where 2D animation outshines other forms of video. You get to explain your product not just in a simple, aesthetically pleasing way with classical animated characters, but more importantly, you get to do it at a price that is perfectly reasonable. You do it on a budget. 

To produce quality animated videos on a budget, opt for 2D animation services. Remember, as a marketer, you’re already busy, so it’s best to delegate this technical aspect of creative production to a full-blown agency. 

3. Iconic Brand Building: 2D animation is eye-gazing

You have 2D animation to tease nostalgia for your viewers. You got 2D animation as a cost-effective option for your video marketing campaign. Now, let’s talk about how 2D animation can help you build a solid brand with its authentic personality. A persona that is magnetic and memorable for many. 

2D animation can create multiple storylines with fantastic characters. There’s no limit to your creativity. You can even reimagine history and set your characters in ancient regimes or arouse interest with a futuristic or quirky brand persona. With the magic of 2D animation, you can choose to have an iconic brand personality. 

2. 3D animation: What can you reap from it as a marketer?

3D animation is your versatile option to produce game trailers, spell-binding character detailing for videos, music intros, and even video game reels. Delving into the world of 3D opens many unique possibilities for us marketers. 

As you buckle up and venture into this open world of virtual illustrations, you will discover how realism meets imagination, and the possibilities are endless.

1. 3D animation type: A tool to showcase Lifelike Luxury:

You get into 3D animation, where every frame pulsates with lifelike detail and depth. As a marketer, you are blessed to watch your favorite products come to life in stunning 3D, with vivid textures you can almost reach out and touch. It’s a visual feast for the senses that leaves a lasting impact on viewers.

2. 3D animation: Premium quality branding:

In contrast to 2D animation, when you opt for 3D, you can benefit from more premium branding. 2D is classic, but like it or not, 3D can be levels above 2D, especially when a technical product must be showcased with its actual dimensions. 

It could be a sports shoe, a tech gadget, a handy machine, or anything. If you have a product that must be exhibited in a 3-dimensional space to spark interest and excitement, then it’s ideal to use 3D animation services. 

3. 3D type: Perfect to illustrate technical concepts:

This is where I love 3D animation the most. If you’ve ever seen a 3D modeler work, you must have noticed that a significant part of their job is to model technical processes, environments, and machines. 

Moreover, 3D animation may also be useful in bringing to life ideas that portray exactly how an architecture, room interior, or car exterior may look. 

It breeds clarity in your thoughts, fosters faster comprehension, and could be handy even for showcasing technical equipment used in medicine. 

3. 3D animation: Ideal for creating immersive customer experiences:

This is where you can leverage 3D animation to bolster your marketing game to a whole new level. 3D animation is here to help you produce mind-blowing content. The depth, colors, detailing, sharpness, and smooth movement you get for your character in a 3-dimensional space is truly remarkable. It’s irreplaceable. 3D animation hands you the superpower to create immersive experiences that blur the line between fantasy and reality. Think interactive tours, augmented reality campaigns, and jaw-dropping visuals that leave a lasting impression on your audience.

Bottomline

Let’s wrap this one up, folks! What do you think? Which of 2D and 3D animation would be best for a marketer? Let’s be practical here. Both 2D and 3D animation bring something unique to the table. There is something special in it for you. However, you also need to be mindful of the limitations of both types of animation.  

If your goal is to place your content on top of the minds of your viewers for nostalgic charm without breaking the bank, then you’re better off going for the 2D type of animating characters and bringing stories to life. Additionally, if you’re excited about creating immersive experiences that are much more realistic yet animated, then you might want to springboard your content ideas with 3D animation. The budget might be slightly expensive for 3D, yet the quality you get and the experience you can create for viewers is purely ecstatic.

Essential Industry Insights for Further Reading

  • Comprehensive Guide to 2D Animation: This guide from Renderforest delves into the essentials of 2D animation, offering insights into creation processes, techniques, and software options that cater to both beginners and advanced animators.
  • Benefits of Animation in Marketing: Moburst explores how animation, particularly 2D animation, can enhance brand personality, storytelling, and engagement on social media, offering a fresh perspective on the strategic use of animation in marketing.
  • Animated Video Marketing Strategy: Squideo provides a comprehensive overview of creating an effective video marketing strategy using animation, emphasizing goal setting, audience research, content creation, and budget considerations.
  • 2D Animation for Marketing and Branding: This article highlights the impact of 2D animation on modern marketing, emphasizing its role in storytelling, brand recognition, simplifying complex concepts, and emotional engagement.
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