UGC Media Grid: Showcase Instagram Content Posted By Customers On Your Shopify Store


Have several customers that post about your products and tag you on Instagram? Now you can connect your Instagram account with and display those user-generated content on your Shopify store.

Three great things about the UGC Media Grid

  1. You have another channel for you to gather social proof
  2. You can include many call-to-actions to drive more sales
  3. You can customize it easily to fit your branding

How to get started with the UGC Media Grid

Step 1: Connect to Instagram

Step 2: Enable & customize your widget

Step 3: Fetch the Instagram posts & add products

Step 4: Publish!

Lily Vuong

Lily is the Marketing Writer at She is a tech-savvy content enthusiast who takes ownership of writing promotional and instructional content for’s Knowledge Base and Blog to help accelerate our growth. Lily holds a Bachelor’s Degree in Marketing and has 3 years of experience in Marketing for international tech companies. Before, Lily was the Marketing Specialist at IT Consultis, a digital agency specialized in omnichannel projects for clients across APAC. She loves reading books, learning new technologies, traveling around and taking great pictures.

Special thanks to our friends at for their insights on this topic.
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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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