Understand The Value Of Your Customers With Predicted Spend Tier


Being able to easily identify your most valuable customers and rewarding them with access to a pre-sale or a special discount code can build the brand loyalty that you need to build a lasting business. However, in order to build brand loyalty, you need the data to understand just how valuable your customers are to your business. 

As a business operator, a predicted spend tier provides you the insights that you need to make better decisions. Knowing the value of a customer will help you budget how much you should be spending on acquiring new customers. Additionally, it will help you to get a stronger grasp on the ROI of your marketing efforts since you will have a stronger understanding of how much a particular customer may potentially spend in the future is worth to your business.

Understanding the value that this information plays in shaping the direction of a growing business, we have built a new predictive spend tier tool. This tool allows you to determine the value of your customer’s spending potential in the future represented by a tier: “high, medium or low” value for each customer. The feature is available for businesses that have more than 100 orders and will not be available for customers who have never made a purchase from your brand.

You can find the predicted spend tier as a filter within the customer segmentation tool.

The predicted spend tier is a great tool to take your business to the next level. For example, if you are looking to turn “low tier” customers into “medium or high” tier customers, you can create a segment of “low tier” customers with our customer segmentation tool and send them a message with a special promo code or access to an exclusive release in an effort to get them to purchase more items from you. Similarly, if you want to treat your “high tier” customers better, you can create a segment of these “high tier” customers to send them a message personally thanking them for their business. These types of interactions go a long way towards building brand loyalty and building a long-term business. 

By leveraging our new tool with customer segmentation, it will help to provide you the insights that you need to help deliver more personalized messaging to your customers to take your business to the next level. 

Join 446,005 entrepreneurs who already have a head start.

Get free online marketing tips and resources delivered directly to your inbox.

No charge. Unsubscribe anytime.

This originally appeared on Shopify and is made available here to cast a wider net of discovery.
Leave a Reply

Your email address will not be published. Required fields are marked *

The Best Times to Send Email

The Best Times to Send Email

Tips and Tricks for Generating Ecommerce Sales from Instagram

Tips and Tricks for Generating Ecommerce Sales from Instagram


Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of VisionPros.com, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

You May Also Like
payday loans loans for bad credit
where can i buy clomid buy clomid