In today’s vibrant world, digital marketing is regarded as an indispensable part of e-commerce businesses. The main advantage of marketing is that it allows companies to reach a global audience and promote their products or services by applying cutting-edge technology.
According to the report analysis, 69% of big and small firms are looking forward to hiring digital marketing experts to achieve positive results in their enterprises. Digital marketing has been launched even in smaller towns, prompting the ability of its residents to set up their businesses with great reputations and omnipresent marketing campaigns.
In this article, we will delve into the details of the 4 most widespread marketing strategies that are aimed at surging web sales and making your company a huge success as a result.
Strategy 1: Search Engine Optimization (SEO)
Let’s pretend you are a business owner lost in trying to increase your virtual presence to get boosted sales results and bigger revenue. In this case, search engine optimization (SEO) assists greatly in skyrocketing your business rank on search engine results pages. Overall, this marketing step helps improve organic traffic to your site by keeping it simple for potential customers to rapidly have the information they need and not be immersed in a sea of information and data.
For example, enter the Google page to type the words “purchase a diesel walk-behind tractor” in the search bar and press “Enter”. In response, you will receive a bulk of various options. As you might guess, paid search results (contextual advertising ads) are highlighted in orange, and organic results are highlighted in green. It means that to attract the user’s attention, you need to be among the first results on the initial page. In addition, the web pages belonging to the Top 10 receive 90% of all user clicks.
Strategy 2: Pay-per-click (PPC) advertising
Pay-per-click (PPC) commercial is a virtual marketing tactic that allows enterprises to pay for space on the search results page (SERP). We consider it a stunning way to drive targeted traffic to your site. For e-commerce, PPC campaigns can aid generate prospective clients and stimulate sales, targeting customers who have previously bought their products or used their services.
For instance, you are resided in Boston, and searching for a commercial movers Boston company that can help you relocate your commercial space. As an extra, you would like the enterprise to provide insurance and offer affordable prices. PPC commercials popping up on your screen will assist you have your pick and adapt to your requirements.
When it comes to contextual advertising from the right side of the page, tracking keywords builds a trustworthy relationship between a company and a user. You can set off researching the most relevant and widespread keywords characterizing your business niche. This will help you figure out what terms are already being used so that you can target advertising to these customers. In the case of a moving company, you can use the phrases relocate your office or commercial movers.
Having carefully selected the list of keywords, set up a redirected disclaimer text to gain the respect of contributors and sponsor them before going to the site. A well-thought-out title is key. Your offer conveys perks or valuable propositions and reflects those that will make your brand unique.
Strategy 3: Content Marketing
All of us have heard about content creators. Shortly, content marketing focuses on creating broadly relevant, valuable content to assist each particular business to stand on its own two feet. Undoubtedly, content marketing is one of the most fruitful ways for e-commerce businesses to build up power and establish their brand as reputable among supporters.
Following up on content marketing topics, more and more brands have turned to content marketing as an effective tool for promoting their products. According to the Content Marketing Institute and MarketingProfs, 71% of B2B marketers surveyed claim it has become more important to their organization over the past decade. According to forecasts presented in the report “Global and United States Content Marketing Market Report & Forecast 2022–2028,” the global content marketing market size is expected to grow from $407.3 billion in 2022 to $877.66 billion by 2028, with a CAGR of 13.7%.
A prime example of smashing content marketing is Red Bull, which is known for its creative approach aimed at an active audience. This well-known brand creates videos with extreme sports, adventures, and entertainment. Such vibrant content not only attracts the attention of the target audience but also creates an association of the brand with dynamics and an adrenaline rush that appeals to many.
Strategy 4: Advertising on social networks
Generally speaking, social media advertising is an internet marketing tactic that involves placing ads on social media sites such as Facebook, Instagram, Twitter, and LinkedIn. It should be noted that people follow brands on social media more than celebrities. On Instagram, 80% of people follow at least one business, therefore engaging with the audience is the aspiration.
The success story follows up. When the press talks about the effectiveness of retailers’ promotion in social networks, the first one to be mentioned is the American virtual store of home goods Wayfair. The retailer’s Facebook account has an impressive 7.2 million subscribers, and its Instagram account has 1.2 million.
In 2017, the Wayfair online platform spent $500 million on an advertising campaign on television, radio, print, and the Internet, and changed its marketing policy on Instagram and Facebook. The company also began experimenting with integrated shopping functions, placing prices and links to the site under photos on Instagram. In this way, Wayfair’s audience in social networks grew 2 times faster than its leading competitor, IKEA, and 4 times faster than another competitor in the American home goods market, West Elm.
For e-commerce, social websites are a versatile multi-purpose tool. First and foremost, social media allows you to communicate with your target audience more directly and take up more space in their daily lives. Second, a social network presence allows you to share news about your product and service updates, upcoming events, company and industry news, success stories, tips, tricks, and much more. Last but not least, social media lets you reach your audience at all stages.
