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Use Free Gifts To Retain Loyal Customers

use-free-gifts-to-retain-loyal-customers

One thing you can do to keep your most loyal customers around is to send them a free gift unannounced. Done right, it can be a surprise that they remark about for a long-time afterward.

You’ll want to check a few things before you send it:

  1. Send it shortly after an order to make sure the address is correct.
  2. Make sure it’s related to their prior orders.
  3. Make sure the gift is useful in duplicate quantities or easily regiftable. No one wants a second blender.
  4. You might want to create a fake customer record for these orders so Shopify doesn’t send an order confirmation to them and spoil the surprise (or somehow skip the order confirmation notifications).

If you’re not sure what to send to customers, take a few minutes to go through your product collection. Note down things that are lower cost to produce and fine duplicated (point #3). Even a list of half a dozen ideas can help make it easier to decide what to send.

Then it’s just a matter of remembering.

Eric Davis

Track down which customer cohorts perform the best

Different groups of people behave differently. Repeat Customer Insights creates cohort groups for you automatically to see how your customers change over time and spot new behavior trends.

Install Repeat Customer Insights for Shopify

Topics: Gift Customer loyalty

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO… plus plenty of puns and amazing alliterations.

This originally appeared on the LittleStream Software Blog and is made available here to cast a wider net of discovery.
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