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Using AI for SEO

Using AI for SEO | Eastside Co

In SEO, AI can be utilized for research and content-based tasks, but the opportunities constantly evolve.

We provide a more detailed exploration of the primary areas where the well-known AI tool from OpenAI, ChatGPT, can currently be applied in SEO.

With ChatGPT’s popularity rising towards the end of last year, 2023 is the year for using AI to improve your SEO results. With many artificial intelligence tools to take advantage of, we look at how AI makes SEO processes more accessible and provide tips and tools.

What is AI in SEO?

So, firstly, what is AI? Artificial intelligence, or AI for short, is a field of computer science that focuses on creating intelligent machines capable of performing tasks that would typically require human intelligence. This involves developing algorithms and systems that can learn and improve independently, therefore creating an environment that can emulate human intelligence.

Currently, AI can be used mainly for research and content-based tasks in SEO, but the possibilities are ever-changing. Below, we discuss in more detail the key areas where OpenAI’s well-known AI tool, ChatGPT, can currently be used in SEO.

How To Use ChatGPT For SEO

1. Keyword Research

Solid keyword research should lay the foundations for any SEO strategy, and in ChatGPT, we can very quickly generate a list of relevant keywords to target. You must identify your main target keyword; we have chosen ‘HR Software’ in this example. You can then ask ChatGPT to provide a list of keywords for your main keyword, and the tool will generate this for you. You can also tailor this list to specific countries; we asked for UK-based keywords in our example.

chat-gpt query for hr software

Unfortunately, ChatGPT can’t provide keyword-specific data like search volume or rankings, so we will still need to use Google’s Keyword Planner or third-party tools like SEMRush or Ahrefs to obtain this information. However, the ChatGPT keyword list can give you a foundation for working.

ChatGPT Command: Provide a list of [insert country] based keywords for [insert main keyword]

2. FAQs

Alongside keyword research for top-level terms, we can also ask ChatGPT to provide us with a list of FAQs. This can help you know what long-tail keywords and question-based queries you can target on your website. Ask ChatGPT for common questions about your main keyword, which will generate a list. These can be used on an FAQ page or provide an idea for a potential blog post.

chat-gpt query for faqs

ChatGPT Command: Provide a list of common [insert country] based questions people ask about [insert main keyword]

3. Content Strategy

If you’re looking for fresh new ideas for your content strategy, ChatGPT can help with that, too! All you have to do is ask the tool to provide you with a list of topics to write about your main keyword and suggestions for the types of content to share that information.

chat-gpt query for content strategy

This can be done not only to benefit SEO on a website but also for other marketing channels like social media.

ChatGPT Command: Provide me with a list of [insert country] based topics I can write about [insert main keyword] and suggestions for types of content to share this information.

4. Blog Templates & Content Creation

So you’ve got an idea for a blog article you want to write but are unsure how to structure it. Well, ChatGPT can help you with that, too! Asking the tool to outline a blog template for your blog title generates a well-structured outline from which you can work.

creating a blog template

You’ll be given headings for each section alongside a brief overview of what to write to help streamline your blog writing process.

ChatGPT Command: Outline a [insert country] based blog template about ‘[insert blog title]’

ChatGPT can also be used to generate whole paragraphs of content for you to copy into your blog post. However, this is something you should be careful with. ChatGPT can sometimes provide inaccurate information, and content generated could be plagiarised from different sources, which would negatively impact your SEO.

So, if you’re generating content through ChatGPT, you should always only use this as a basis of information to work from, ensuring you’re refreshing the content to give it its unique feel.

5. Meta Titles & Descriptions

Coming up with a good meta title and description can sometimes take work. ChatGPT can help you get ideas for meta titles and descriptions.

chat-gpt for meta titles

This list should only be used as a basis for work. Ensuring your meta title and description align with your brand’s tone of voice is essential. You will also need to ensure you’re still effectively targeting specific keywords relevant to your meta titles and descriptions, so making the proper adjustments is necessary.

ChatGPT Command: Provide me with a list of [insert country] based meta titles (should be no longer than 60 characters) and meta descriptions (should be no longer than 158 characters) for a landing page [insert information for the landing page is about].

6. Outreach For Backlink Opportunities

Putting together a great outreach email for backlink opportunities can determine whether you do or don’t get that all important backlink.

ai search for backlinks

Whether you’re writing an email to request a link from an unlinked brand mention or scoping out potential backlink opportunities from relevant articles, ChatGPT can help give you a base template. This ensures you’re hitting all the key points that should be covered in these types of emails.

chat-gpt looking for backlink opportunities

ChatGPT Command: Provide me with an email template for backlink opportunities (written in British English)

ChatGPT Command: Provide me with an email template for a backlink opportunity where a site has mentioned our brand name but not linked to our site (written in British English)

7. Schema Markup

Schema (also known as Structured markup) is an additional layer of code that sits on a page and tells Google what kind of content it has.

Schema also helps Google understand a page’s contextual relevance, which increases the likelihood of Google ranking the page for related queries.

If you’re starting with SEO, schema implementation might be confusing. Luckily, ChatGPT can help you with this too! There are lots of different markups when it comes to schema; see Google’s documentation.

Here, we have assessed how ChatGPT handles writing Article schema for our latest blog post. Other than giving us the incorrect author name, what are the results? Pretty good.

chat-gpt creating schema

We also tested this with FAQ schema markup, and again this worked perfectly.

ChatGPT Command: Create article schema for [insert blog URL]

ChatGPT Command: Create FAQ schema for the following:

Question: “[insert question]”

Answer: “[insert answer]”

8. Regular Expressions (Regex)

Regular Expression, or Regex for short, is a sequence of text that forms a search pattern. Regex is a powerful tool for filtering data in Google Analytics or Google Search Console.

In this example, we’re only looking to see clicks/impressions from SEO terms for our website.

regex written by ai

By asking ChaptGPT to write us regex only to show SEO keywords, we can take this and apply it as a query filter in the Search Console. This filter now only shows us SEO-related keywords in our Search Console data.

chapt-gpt in action

ChatGPT Command: Write regex only to show [insert main topic] keywords


How AI Will Change The Future Of SEO

As AI continues to develop, it will constantly change the SEO world. Below, we touch on some key areas where AI could change SEO in the future.

Future Of Content Creation

In our ‘How To Use ChatGPT For SEO’ section, we have covered how AI can be used for content creation, but what about the future of SEO and how AI generates content?

Google published a blog post in February. 2023 called ‘Google Search’s guidance about AI-generated content’. This suggests that Google is for AI-generated content, which isn’t surprising considering there’s a chatbot, Bard.

Google insists that it will reward high-quality content. However, it is produced. But if every digital marketer were to use AI-generated content to save time, we could end up with entire websites with AI-generated content. So, it is still being determined how future Google updates could handle this and how this could impact E-E-A-T.

The best process right now is to use only AI-generated content as a base. This way, you can still give your content the right tone of voice and make it feel unique. It’s essential to identify inaccurate information and ensure the content generated isn’t plagiarised from different sources.

Google Bard & Google SERPs

With Google recently announcing that Google Bard can now show search and knowledge panels alongside maps and more, will Bard eventually replace SERPs as we know it?

When asking Google Bard a question, it pulls through text-based content alongside an option to expand your search into the SERPs. However, we could see that Google eventually housed this all within Bard and had other Google elements, such as shopping or images, pull through.

Rankings Data

AI Tools are being developed to predict organic search rankings based on a website’s current SEO. Since SEO has many variables, these tools could quickly identify actions that could significantly impact keyword rankings.

Future AI tools could help us better understand search engine algorithms and why precisely one URL ranks above another. This could also include more accurate information about Google’s PageRank or E-E-A-T scores, both of which are unknown.

AI Tools for SEO

KeywordTool.io

This tool provides a wide range of keyword suggestions based on your chosen keyword, which can help you identify new alternative words to target that may not have occurred to you.

Additionally, it provides data on search volume, competition, and cost-per-click for each keyword, making it easy to assess the value of each one.

CanIRank

This is a free AI tool that provides recommendations to help you improve your website’s SEO and ranking.

Its algorithms analyze your website and provide customized recommendations for on-page optimization, content creation, and link building.

Benefits of using CanIRank for SEO analysis:

  • Recommendations to improve your website’s search engine ranking
  • Identify which pages on your website have the most potential for improvement
  • Receive actionable recommendations for SEO improvements
  • Get insights into keywords to target and which ones to avoid
  • Analyse your competitor’s websites and identify areas where you can gain a competitive advantage

Frase.io

Frase is ‘smart AI for smarter SEO’—it allows you to create content that ranks. Features include creating content briefs and articles, optimizing content, analyzing existing content, and uncovering new opportunities.

Semrush

Semrush is an established SEO tool that constantly evolves to consider the latest developments, including artificial intelligence. In addition to its AI features, you can carry out keyword research, optimize on-page SEO, conduct competitor analysis, use it to improve local SEO, build links, and track keywords.

Semrush contains powerful AI SEO tools, including a writing assistant and rephrasing tool, for optimizing content in different locations like blogs, Amazon products, and social media posts. It can generate blog ideas and rewrite existing content for SEO optimization. It also has a text-to-image generator, meta description creator, and FAQ answer generator, similar to ChatGPT.

This article originally appeared on Eastside Co and is available here for further discovery.
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