• Explore. Learn. Thrive. Fastlane Media Network

  • ecommerceFastlane
  • PODFastlane
  • SEOfastlane
  • AdvisorFastlane
  • LifeFastlane

Valentine’s Day Marketing Plays (And The Anatomy of A Holiday Campaign Designed to Drive Sales)


Podcast Episode 4-5 Header Image

Capitalizing on a holiday like Valentine’s Day doesn’t mean you have to spend months working on a campaign (although you can).

To prove it, we brought marketing leaders from MeUndies and VINEBOX on the podcast for twice the fun.

While MeUndies started prepping before Thanksgiving, VINEBOX came up with their concept and launched in less than a month.

Whether you have weeks or months, there’s something you can take away from these episodes for your next holiday campaign. And guess what – it doesn’t have to be a year from now.

You can tune in below ? on Apple Podcasts, Spotify, Stitcher, or anywhere you get your podcasts.

In the episode with MeUndies, you’ll learn:

  • The role of storytelling in their brand strategy.
  • How they tapped into their customers’ view of Valentine’s Day.
  • How their strategy applies to other holidays.
  • Their timeline for the whole campaign.

What to listen for:

  • [3:16] Storytelling and how a PR background helps with that.
  • [6:50] How they challenge the status quo with their Valentine’s Day campaign.
  • [11:34] How does it all start? 
  • [19:53] Advice for any budget.
  • [24:41] How to maximize the lifespan of your content.

Links to love ❤️

In the episode with VINEBOX, you’ll learn:

  • How to test new products without pressure.
  • How to turn slower months into growth opportunities.
  • Tips for launching a campaign with what you already have.
  • How they use text in the sales process.

What to listen for:

  • [4:02] What are the benefits of building a product before a brand?
  • [7:32] How to map out and plan your year.
  • [8:35] When did Valentine’s Day planning start?
  • [10:20] Using what you already have to create a campaign.
  • [11:38] How do you think about text vs. email?

Links to love ❤️

This article was originally published by our friends at Privy.

Earn Your First $100 on the Side: 12 Creative Ways to Make Money
A woman creatively earns money on the side while sitting at a table with a laptop and a notebook.

Earn Your First $100 on the Side: 12 Creative Ways to Make Money

With Add-to-Cart, Shopify Brands Streamline Purchases
A pink background with a picture of a man and a woman that streamlines purchases through an Add-to-Cart feature.

With Add-to-Cart, Shopify Brands Streamline Purchases

You May Also Like
Share to...