Valentine’s Day Marketing Plays (And The Anatomy of A Holiday Campaign Designed to Drive Sales)


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Capitalizing on a holiday like Valentine’s Day doesn’t mean you have to spend months working on a campaign (although you can).

To prove it, we brought marketing leaders from MeUndies and VINEBOX on the podcast for twice the fun.

While MeUndies started prepping before Thanksgiving, VINEBOX came up with their concept and launched in less than a month.

Whether you have weeks or months, there’s something you can take away from these episodes for your next holiday campaign. And guess what – it doesn’t have to be a year from now.

You can tune in below 👇 on Apple Podcasts, Spotify, Stitcher, or anywhere you get your podcasts.

In the episode with MeUndies, you’ll learn:

  • The role of storytelling in their brand strategy.
  • How they tapped into their customers’ view of Valentine’s Day.
  • How their strategy applies to other holidays.
  • Their timeline for the whole campaign.

What to listen for:

  • [3:16] Storytelling and how a PR background helps with that.
  • [6:50] How they challenge the status quo with their Valentine’s Day campaign.
  • [11:34] How does it all start? 
  • [19:53] Advice for any budget.
  • [24:41] How to maximize the lifespan of your content.

Links to love ❤️

In the episode with VINEBOX, you’ll learn:

  • How to test new products without pressure.
  • How to turn slower months into growth opportunities.
  • Tips for launching a campaign with what you already have.
  • How they use text in the sales process.

What to listen for:

  • [4:02] What are the benefits of building a product before a brand?
  • [7:32] How to map out and plan your year.
  • [8:35] When did Valentine’s Day planning start?
  • [10:20] Using what you already have to create a campaign.
  • [11:38] How do you think about text vs. email?

Links to love ❤️

This article was originally published by our friends at Privy.

About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain a competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.