About six years ago, I entered the eCommerce space brand new to the industry, tasked with building a partner program and an ecosystem of global partners for Yotpo. While there absolutely was a learning curve for eCommerce, establishing partnerships and relationships came pretty naturally.
Building partnerships sounds like the greatest job in the world, as it is often described as a “win-win” type of effort. However, those quick wins can evolve into a demotivating and unpleasant experience if it’s not built in a sustainable way. As with any other relationship, the ability to understand your counterpart — their motivations, needs, and pain points — allows you to be a better partner.
But how do you do this at scale?
How do you acknowledge the needs, pain points, and motivations of hundreds of very diverse companies, and then act on them? And more importantly, how do you do so when you have your own goals and motivations in place?
First, you ask.
Sustaining a pa …
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