Value Creation In Partnerships And What It Had To Do With Yotpo’s Partner Awards Program


About six years ago, I entered the eCommerce space brand new to the industry, tasked with building a partner program and an ecosystem of global partners for Yotpo. While there absolutely was a learning curve for eCommerce, establishing partnerships and relationships came pretty naturally.

Building partnerships sounds like the greatest job in the world, as it is often described as a “win-win” type of effort. However, those quick wins can evolve into a demotivating and unpleasant experience if it’s not built in a sustainable way. As with any other relationship, the ability to understand your counterpart — their motivations, needs, and pain points — allows you to be a better partner.

But how do you do this at scale? 

How do you acknowledge the needs, pain points, and motivations of hundreds of very diverse companies, and then act on them? And more importantly, how do you do so when you have your own goals and motivations in place?

First, you ask.

Sustaining a pa …

This story continues at Yotpo

Special thanks to our friends at Yotpo for their insights on this topic.
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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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