Video series: Level-up your marketing with loyalty


As marketers, we have to wear a lot of hats. There are PPC campaigns to manage, a brand community to keep happy, new season launches to announce – and that’s just scratching the surface. 

But with so many channels and content to oversee, you might be looking for an all-encompassing answer to save you time while making a big impact. Well, a loyalty program can be your one-stop-shop to connect all your marketing tools and technologies and to create a coherent customer experience shoppers love. 

This is why we’ve teamed up with ecommerce experts who specialize in four areas from every ecommerce marketer’s toolkit: email, PPC, branding and influencer marketing. With them, we’ve created a series of quick win videos. Each one sharing actionable tips for driving revenue across your marketing channels. 

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About the author

Caitlin Jackson

Caitlin is a Senior Marketing Executive at LoyaltyLion, a data-driven loyalty and engagement platform for fast-growth ecommerce merchants. LoyaltyLion helps thousands of retailers worldwide to build fully customized loyalty programs, proven to increase customer engagement, retention and spend.

This article originally appeared by our friends at LoyaltyLion.

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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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