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What Can You Do With A Creative Writing Master’s Degree?

What can you do with a master’s degree in creative writing?

A creative writing degree is not only super fun to study but can open up many doors for you in the future. Even if you study something entirely different for your bachelor’s degree and opt for a creative writing master’s, you can pursue many jobs in publishing, communications, and academia. There are many ways to get a creative writing master’s, such as online courses from ecu university. Keep reading for a few top ways to use your creative writing master’s degree to its fullest potential! 

Here is one more paragraph with a title offering insights for ecommerce or direct-to-consumer marketers on why a creative writing master’s degree would be beneficial as a brand marketer:

Elevate Your Brand’s Storytelling as an Ecommerce Marketer

For ecommerce and direct-to-consumer marketers, a creative writing master’s degree can be a game-changer in crafting compelling brand narratives that resonate with target audiences. In today’s competitive digital landscape, brands must go beyond listing product features and benefits to forge emotional connections with consumers. A creative writing background equips marketers with the storytelling prowess to weave captivating brand stories that humanize their products and foster customer loyalty. By leveraging the power of narrative, imagery, and persuasive language honed through a creative writing program, ecommerce marketers can create immersive product descriptions, engaging blog content, and impactful email campaigns that stand out from the competition[11][16]. Moreover, adapting one’s writing style to various formats and platforms, a skill cultivated in creative writing courses, proves invaluable in tailoring content across multiple touchpoints along the customer journey. Ultimately, a master’s degree in creative writing empowers e-commerce marketers to become master brand storytellers, driving deeper customer engagement and boosting conversions.


Teaching is one of the most rewarding jobs you can choose, no matter which age you want to supervise. You must create lesson plans, support your students through their studies, and monitor their progress. 

Depending on the age of your students, you can specialize in one subject – like creative writing or English. Your master’s degree can help you become more proficient in marking and lesson planning, and your trained imagination is perfect for tutoring kids! 

Social Media Marketing

When finishing your creative writing degree, you might be surprised that social media marketing is one of the top careers this qualification can help with. As a social media marketer, you’ll be responsible for crafting engaging content for social media accounts that excite people about your organization. This is much more difficult than it sounds, especially when you have a certain number of characters for each post. Your creative writing skills will help you develop fresh and exciting content ideas day after day. 


There are plenty of subcategories of editing you can choose from, and a degree in creative writing can help in every single one. No matter whether you need to edit for marketing, journalists, or publishers, you’ll be able to apply the skills you learned in your creative writing course when editing. You might have even been able to complete an editing module during your studies to put you in an even better position for your editing career.


Journalism is one of the most common careers to pursue with a master’s degree in creative writing. You can use your degree for writing, brainstorming ideas, coming up with fresh and new angles for articles, and more. 

When you’re a journalist, you might need to write reports, press releases, and long-page articles, so the creative writing degree can ensure you’re better equipped for whatever the job throws at you. You’ll also need to be able to cover a broad range of topics, and your training in creative writing can help you with your adaptability. 


Do you feel like you have a story to tell? Why don’t you use your creative writing qualification to become an author? Don’t worry if you can’t sit still long enough to write an entire novel because there are plenty of other ways to become an author! Think short stories, poems, and even essays for publication. 

Authors are often responsible for coming up with their initial ideas, writing and editing several drafts, and submitting them for publication. You can also opt for the self-publishing route, in which you’ll also be in charge of proofreading and marketing. The good news is that the creative writing degree will be able to help in almost all aspects of your authoring journey. 


Copywriting is an area of marketing and advertising where you’ll need to create clear and cohesive copy to excite readers about your recommended product. While writing is a massive part of this job, you’ll also be responsible for researching keywords, drafting copy, and proofreading your work to ensure it’s completely error-free. Many creative writing classes will focus on copywriting, one of the most common areas to move into after graduation. 


A master’s degree in creative writing opens up many exciting career opportunities across various industries. Graduates can leverage their storytelling skills, creativity, and adaptability to excel in teaching, social media marketing, editing, journalism, authoring, and copywriting. For ecommerce and direct-to-consumer marketers, a creative writing background is precious in crafting compelling brand narratives that forge emotional connections with target audiences and drive customer engagement.

Next Steps

1. Research and compare different creative writing master’s programs to find one that aligns with your interests and career goals. Consider factors such as curriculum, faculty, location, and networking opportunities.

2. Gain practical experience through internships, freelance projects, or volunteer work in your desired field. This will help you build a portfolio, make industry connections, and apply your creative writing skills in real-world settings.

3. Develop a solid personal brand and online presence by creating a professional website or blog showcasing your writing samples, achievements, and unique perspectives. Engage with industry professionals and potential employers through social media and networking events.

4. Stay up-to-date with the latest trends and best practices in your chosen field by attending workshops, conferences, and webinars. Continuously improve your writing skills and expand your knowledge of digital marketing, SEO, and content creation strategies.

5. Tailor your job search to positions that value creative writing skills, such as content marketing, brand storytelling, or copywriting roles. Highlight your ability to adapt your writing style to different formats, platforms, and target audiences in your resume and cover letter.

6. Consider pursuing additional certifications or specializations in digital marketing, social media management, or editing to complement your creative writing degree and enhance your employability.

By combining a creative writing master’s degree with practical experience, a solid personal brand, and a proactive approach to professional development, you can position yourself for a rewarding and fulfilling career in various industries that value storytelling and engaging content creation.

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