Do you think your business website appealing?
It could probably be better if you’re reading this article, or at least you think it could be. If you think it could do with some changes, you’re probably right, as most business sites don’t have all of the elements they probably should have. The good news is that we’re here to help with this and ensure you make positive changes in the future. What kind of changes? We’re glad you asked.
Table of Contents
Fast Loads Times
The first thing you will need for your business website to be classed as appealing is fast load times. Fast load times are necessary to keep people on your site, rather than having them jump off and go somewhere else that doesn’t make them wait a year and a half to load. Okay, that might be a slight exaggeration, but that’s what anything longer than two seconds feels like on the internet.
You must make things smaller on your site to speed up your load times. Ensure that it’s not overcrowded with pictures and that you have optimized the site for this.
Gone are the days when people wanted to buy from faceless corporations. Today, people want to know who is behind the business. They want to know who they buy from and about you to feel closer to your business. That’s all well and good, but they will also be judging you on this, so it’s probably best that you get these photographs professionally done. You can hire a headshot photographer to ensure your pictures look stunning, making each team member look their best on your website.
This will entice people to use your company, which you should aim for anyway. Yes, it might cost a little more than you wanted because people can’t just take their photos, but it’s worth it.
Accessible Contact Information
The final thing you must have on your website to make it appealing is exciting content. Nobody wants to read massive blocks of text that have no real value and don’t tell them anything about your business. They want to read engaging pieces; they want short and snappy, so you’ve got to ensure you’re doing this. In addition, you want to post multimedia to grab attention. It’s best to post all large pieces of content to your social media or blog and have a link that can be followed to that space.
I hope you found this article helpful and now see some of what your business website needs to make it more appealing. If you take the time to give your website everything on this list, you should see better results quickly.