What Is Average Unit Retail (AUR)?

what-is-average-unit-retail-(aur)?

Average Unit Retail is a measurement of the average selling price of an item.

Here’s Sean Corson, Daasity’s Chief Analytics Officer and Co-Founder for more:

Average Unit Retail Formula

To calculate Average Unit Retail, divide the net sales of a product by the # of units sold (of the same product):

Remember that when you plug your data into a formula, you must be using data from the same time period. Otherwise, the calculation/metric will be inaccurate.

Dave loves words, wordplay, and he has the audaasity to use a pun in his bio. Dave runs content at Daasity, and he works to make sure that as many people as possible understand how a data-driven business is a better business. Outside of work, he can be found studying languages, lifting things up and putting them down, and tending to his citrus trees.

Special thanks to our friends at Daasity for their insights on this topic.
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Author

Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of VisionPros.com, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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