Shopify Ecosystem

What Is Average Unit Retail (AUR)?

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Average Unit Retail is a measurement of the average selling price of an item.

Here’s Sean Corson, Daasity’s Chief Analytics Officer and Co-Founder for more:

Average Unit Retail Formula

To calculate Average Unit Retail, divide the net sales of a product by the # of units sold (of the same product):

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Remember that when you plug your data into a formula, you must be using data from the same time period. Otherwise, the calculation/metric will be inaccurate.

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Dave loves words, wordplay, and he has the audaasity to use a pun in his bio. Dave runs content at Daasity, and he works to make sure that as many people as possible understand how a data-driven business is a better business. Outside of work, he can be found studying languages, lifting things up and putting them down, and tending to his citrus trees.

Special thanks to our friends at Daasity for their insights on this topic.
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