What Is Customer Movement In ECommerce?


In eCommerce, customer movement is when customers move from one segment to another based on their purchasing behavior. For example, you can track the number of customers who change from a single-buyer segment to a multi-buyer segment after they make more purchases.

Here’s Jeremy for more on why customer movement is important to track for your business:

Understanding Customer Movement Using Daasity

In the Daasity App, you can visualize your brand’s own unique trends using our Customer Movement & Historical Performance Report. You can see the segment to segment trends and target customers who have not purchased in a while with your best offers and Marketing material.

With over 20 years of dynamic industry experience, Dan LeBlanc is an analytics, customer experience, and business technology expert. He is passionate about data and is uniquely experienced in helping organizations leverage business insights to drive strategic growth and customer retention.

Special thanks to our friends at Daasity for their insights on this topic.
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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of VisionPros.com, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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