What Is Walmart Deals For Days? [And How To Access The Walmart+ Weekend Event]

Commerce

Walmart.com is the third-most-shopped retailer in the U.S., surpassing Target, Costco, and eBay. It’s no secret that the retail giant has been working hard to catch up to Amazon in all things ecommerce. Last year, they launched Walmart Plus, their answer to the Amazon Prime membership program and also ran Deals for Days, their version of Prime Day.
 

Walmart’s own savings event, exclusively for Walmart+ Members

While Walmart hasn’t announced the dates for their 2025 Deals for Days event, we expect it to take place during early-to-mid July, coinciding with Prime Day 2025. This is different from previous years, where it took place in the beginning of June, with a Walmart+ member exclusive event prior to the official kickoff.

“Our Walmart+ members loved early access to our Black Friday events, so we were inspired to create an entire weekend dedicated to the best deals,” said Chris Cracchiolo, senior vice president and general manager at Walmart. “Giving members more of what they want with exclusive, unprecedented Black Friday-like savings allows us to celebrate our members in a fun, new way.”

According to Walmart’s announcement:

“This is the best weekend to join Walmart+, as only members will have access to the deepest discounts on thousands of the hottest summer items, from a Shark vacuum to a Minnie Mouse playhouse and Samsung Galaxy S7. They’ll also have the opportunity to score popular items like PlayStation 5 consoles, Pit Boss Pellet Grills and Gateway Laptops.”

 
Of course, Walmart’s Deal for Days event will extend beyond the weekend with plenty of opportunities for brands to get their products in front of new and existing customers. Below is a recap of how to make the most of Walmart’s upcoming event including best practices for brands.
 

What is Walmart Deals for Days?

 
Amazon launched Prime Day in 2015. Now, nearly every major retailer runs a rival sale around the same time as Prime Day — and Walmart is no exception. Walmart usually hosts their “Deals for Days” sale right before or during Prime Day, featuring deep discounts on a variety of products, including electronics, apparel, kitchen gadgets, and much more.

The promotion led to a spike in sales on Walmart.com, with Gross Merchandise Value (GMV) increasing by 25% during Prime Day vs. a typical day. Electronics saw the biggest jump in sales, with GMV in the electronics category 62% higher compared to a normal day.

With that in mind, we think Walmart has plenty of inventive to continue hosting Big Deals Day on a similar timeline as Prime Day. Specifically, our experts have said that Walmart’s sales event will likely be the week of July 7th.
 

How do brands advertise on Deals for Days?

Advertising on Walmart.com via the Walmart Sponsored Products program can give your items a boost in visibility and sales. Sponsored Products is a year-round CPC (cost-per-click) service, but it’s particularly useful during a shopping surge like Deals for Days or the holiday shopping season.
 

Best practices for brands selling on Deals for Days

Brands should evaluate each Walmart advertising option to figure out which combination of ad types suits their goals.

Brands could run Display and CTV campaigns to build awareness and demand) for their product ahead of the event. From there, Sponsored Search ads can help you conquest on a competitor’s query, or ensure your product shows up on related searches. For example, if someone searches for a tent, you might want to promote your camp lights on that same page.

We recommend that brands also use Sponsored Products for Deals for Days. Think about which of your products could benefit from a push during the sales event – and to help you brainstorm, here are some high-performing SKUs that fit into one of the top Deals for Days categories: 

• Apparel
• Electronics
• Home products
• Small appliances 
• Consumables
• Toys

As shoppers look for Walmart deals on products in those and adjacent categories, a Sponsored Product listing makes it more likely that they’ll come across your product as well. To turn those impressions into conversions, your product does need to be competitively priced with Walmart’s deep discounts.

Walmart also recommends following this checklist for the best Sponsored Products campaign results:

• Product is in stock
• Product is winning the Buy Box
• Product is published
• Title is accurate and specific
• Images are high quality
• Description includes all relevant details
• Variants information is included
• Keywords are relevant to products in ad group
• Branded and seasonal keywords are included (if applicable) 

The Tinuiti Advantage for Walmart Advertising

 
Tinuiti is proud to be an official Walmart Connect Premium+ partner. With seller success at the foundation of every decision we make — coupled with our deep understanding of Walmart’s advertising capabilities — we thoughtfully work to increase your exposure on and off-site, regularly adjusting campaigns as needed based on performance.

As one of the first firms to focus on the Amazon Marketplace, we’ve tested and learned a lot over the years. Now, as leaders in this space, we’re writing the playbook on Walmart advertising, while dedicating the time and resources needed to develop our partnership to align with Walmart’s growth.

Nii Ahene, Chief Strategy Officer at Tinuiti

First and foremost, we need data and we need learnings, and this is why we have our autos (automatic campaigns) set at the foundation. We leverage our autos for more placements, more opportunities to perform, and more opportunities to generate performance data. We then leverage that performance data to identify key strategic products to break out into manual (keyword) targeted campaigns.

– Stuart Clay, Associate Director of Marketplace Strategic Services at Tinuiti

Ready to expand beyond Amazon advertising, or take your existing Walmart advertising strategy to the next level? Contact us today to learn more about how Tinuiti’s Marketplace Team can help you make the most of your Walmart sales through the industry’s most comprehensive Walmart marketing program.